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Paid Marketing Operations Manager

Sweden, Stockholm Employment contract · Job Posted June 29, 2026
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Job Description

Own and elevate how Haypp executes and scales paid media across markets—bringing structure, challenge, and commercial focus to turn complex campaigns into high-impact growth. We address one of the world’s biggest problems – how to end smoking. There are 1.1 billion smokers in the world and around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives, and inspire people to choose smoke-free enjoyment. How? By offering better nicotine alternatives online. Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands across seven markets, serving more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com and Nicokick.com we sell nicotine pouches, Swedish-style snus and other smoke-free products online. With our headquarters on Östgötagatan in Stockholm, we are around 300 colleagues, mainly based in Sweden but working across markets globally. We are an innovative and fast-moving company on an exciting expansion journey, helping more and more smokers switch to smoke-free alternatives.

Job Responsibility

  • Coordinate and drive paid media campaigns across markets, brands, and channels
  • Act as the key operational link between Haypp and external agencies
  • Translate business priorities into clear briefs, media plans, and actionable next steps
  • Challenge and improve campaign execution end-to-end
  • Support planning, execution, and follow-up across channels like Google Ads, Shopping, and programmatic
  • Ensure campaigns are aligned with commercial realities such as assortment, pricing, promotions, and seasonality
  • Help stakeholders understand capabilities, trade-offs, and expected outcomes
  • Identify and drive improvements across targeting, creatives, landing pages, tracking, and reporting
  • Capture learnings and scale successful approaches across markets
  • Contribute to building a more structured, data-driven, and scalable paid media operating model at Haypp

Requirements

  • 3–5+ years of hands-on experience in paid digital marketing (especially Google Ads and programmatic)
  • Solid understanding of how paid media fits into the broader customer journey and digital ecosystem
  • Agency, consultancy, or similar fast-paced environment experience
  • Managing multiple accounts, stakeholders, or markets simultaneously
  • Structured and execution-focused
  • Strong project management skills
  • Ability to align stakeholders and turn complexity into clear plans
  • Confident challenging agencies and internal teams in a constructive, commercially grounded way
  • Ability to translate performance data into clear insights and actionable recommendations
  • Strong analytical and commercial mindset
  • Comfortable working with data, tracking, and reporting
  • Understands how marketing performance connects to growth and profitability
  • Fluent in English

What we offer

  • Competitive occupational pension
  • Insurance plan, including private healthcare
  • 30 days of paid vacation
  • Parental pay lift
  • Wellness allowance of 5,000 SEK per year
  • Regular social activities and team events

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