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Paid Marketing Manager

360learning.com Logo

360Learning

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Location:
Canada

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Category:
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Contract Type:
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Salary:

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Job Description:

Our Demand Generation team has one mission: create a pipeline for our hungry sales teams. As Paid Marketing Manager, you will own pipe creation through paid channels for the North American market to speed up 360learning’s growth.

Job Responsibility:

  • Create ads for search and paid social
  • Define and monitor channel budgets
  • Optimize every step of the conversion funnel
  • Follow up with BDRs to get qualitative insights on your actions
  • Own budget and performance for all our core PPC channels in the US
  • Launch marketing experiments to scale lead generation while being ROI efficient
  • Take over budget and performance for paid social
  • Be accountable for the business opportunities in the US and their cost on paid channels
  • Define and execute your marketing experiment roadmap to scale our paid channels & improve every paid marketing touchpoint
  • Partner with US BDRs to improve paid leads follow up and increase conversion rate to business opportunities on these leads
  • Collaborate with the rest of the US marketing team to create more ambitious & complex campaigns
  • Follow up on business opportunities with Sales
  • Feed the Product Marketing team with business insights based on your campaigns results thus building your knowledge of the L&D industry
  • Convert the learnings from your marketing experiments on paid channels into strategic insights to build the North American marketing roadmap
  • Unlock new paid acquisition channels to scale demand generation in North America

Requirements:

  • Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads)
  • Minimum of 2 years with first-hand online campaign management experience
  • Data-focus: you start with numbers. You’re driven by performance
  • Attention to detail: you know how to launch a campaign without a glitch and catch every typo
  • Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them
  • Autonomy: you’re a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environment
  • Written communication: your written communication is structured and crystal-clear

Nice to have:

  • Command of marketing automation tools (Marketo) and Salesforce a plus
  • Experience in B2B SaaS is a plus
  • Enthusiasm for our culture
What we offer:
  • Comprehensive health insurance starting your first day of employment
  • RRSP contribution matching
  • Generous parental leave
  • Professional development opportunities through our own platform
  • Unlimited days of annual PTO
  • 5 days for sick leave
  • Holiday time in accordance with the Ontario Holiday Calendar
  • Flexible work hours
  • Active ERGs including Mental Health, Environmental/Sustainability, Women, Parents, LGBTQIA2S+, and Ethnic Diversity

Additional Information:

Job Posted:
February 13, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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