This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Shape and execute performance marketing campaigns that cut through, drive audience growth, and maximise engagement across FlightStory’s products and shows. Owning paid media strategy across all platforms, this role ensures we reach the right audiences, in the right places, with messaging that converts. Success comes from relentlessly optimising campaigns, testing bold new approaches, and pushing the boundaries of what’s possible in digital marketing. Reporting to the Head of Marketing, this role works cross-functionally with content, business intelligence, and our FlightStory partner to deliver performance-driven marketing that fuels FlightStory’s growth and impact.
Job Responsibility:
Develop & execute performance marketing campaigns: Lead end-to-end digital marketing strategies across all platforms, focused on audience acquisition and engagement for FlightStory’s products and shows
Manage & optimise paid campaigns: Oversee the day-to-day execution, monitoring, and optimisation of paid media campaigns, ensuring key performance metrics are met and continuously improved
Lead creative development for paid media: Own the development and optimisation of ad creative, ensuring messaging, visuals, and formats are high-performing and data-driven
Cross-channel integration: Partner with CRM, organic social and production teams to ensure consistent messaging and a cohesive, data-driven digital strategy
Budget management & ROI optimisation: Work with the Head of Marketing to manage and allocate the performance marketing budget effectively, ensuring cost efficiency and maximum return on investment
Innovation & experimentation: Foster a culture of continuous testing, from A/B testing creative and copy to running incrementality tests and trialling new platforms to stay ahead of industry trends
Data-driven decision making: Leverage data and analytics to inform strategic decisions, refine audience targeting, and improve campaign performance. Produce regular reports and dashboards to communicate insights and recommendations to key stakeholders
Requirements:
Proven expertise in executing and managing paid digital campaigns across Google, Meta, TikTok, YouTube, and programmatic platforms
Highly analytical, leveraging Google Analytics, Meta Ads Manager, and performance tracking tools
Ability to strategically plan, execute, and refine multi-channel performance marketing campaigns that drive audience growth, engagement, and revenue impact
Know how to allocate, track, and optimise spend, ensuring performance marketing efforts are cost-efficient and deliver maximum ROI
Foster a culture of testing and learning, continuously iterating on campaigns to find new opportunities for performance improvements
Thrive in a fast-moving environment, making smart decisions quickly and adapting strategies to drive success
Push ambitious ideas forward, act decisively, and maintain momentum