Paid Marketing Executive

• Collaborate with media agencies to plan, launch, and optimize paid acquisition campaigns (Meta, Google, Programmatic, Video Ads, etc.) aligned with business KPIs
• Monitor pacing, budgets, and bidding strategies to ensure cost efficiency and target achievement (CPC, CAC, ROAS, conversion rate)
• Conduct campaign reviews and deliver regular optimization plans and recommendations
• Manage and expand affiliate partner networks (KOLs, voucher platforms, cashback partners, media networks)
• Develop and execute partner incentive structures to maximize traffic and GMV contribution
• Track and control fraud traffic, invalid conversions, and any abnormal signals in performance tracking
• Monitor full-funnel performance (traffic → conversion → retention) and propose continuous improvements
• Consolidate post-campaign performance insights into actionable performance frameworks
• Prepare weekly and monthly performance reports with strategic recommendations for scale, efficiency, and ROI improvement
• Work closely with Creative to optimize ad assets based on platform and audience learnings
• Align with Category & Campaign Onsite teams to synchronize promotions and growth campaigns
• Partner with Tech & Data teams on tracking, system maintenance
• Handle all paperwork processes related to media agencies, affiliate partners, and internal procurement
• Coordinate contract documentation, payment schedules, compliance, and vendor onboarding
• Ensure smooth alignment with Finance, Legal, and Procurement based on internal procedures
• Support special projects assigned by management including growth experimentations, channel testing, and ad-hoc activation
• Contribute to cross-team initiatives when needed to support peak campaigns or critical performance windows

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or related fields
• 1–2 years of experience in performance marketing, user growth, or digital acquisition, preferably in e-commerce or tech
• Strong understanding of acquisition KPIs: CAC, ROAS, CTR, CVR, retention, LTV
• Prior experience working with media agencies and/or affiliate networks is a plus
• Strong analytical mindset, critical reasoning, communication skills & Ability to work independently and thrive in a fast-paced, data-driven environment

Prior experience working with media agencies and/or affiliate networks is a plus