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Want to learn how to plan, execute, and optimize digital campaigns that reach farmers, cooperatives, and rural audiences? As a paid and digital media intern, you'll help develop promotional strategies across social platforms, digital advertising, and traditional media while learning to measure what actually drives results.
Job Responsibility:
Plan and implement promotional campaigns for agricultural and energy clients
Work with media and creative teams to manage campaign assets—digital ads, native advertising, sponsored social posts, and more
Learn how to allocate budgets across platforms for maximum impact
Capture and analyze social media metrics to measure campaign success
Use analytics tools like Facebook Insights, Google Analytics, and Twitter Analytics to track audience engagement
Learn what metrics actually matter and how to use data to improve performance
Identify opportunities to expand clients' digital presence
Collaborate with account service and creative teams to develop effective media strategies
Support ongoing optimization based on campaign results
Requirements:
Marketing or digital communications major
Experience with major social media platforms, including Facebook, YouTube, Instagram, Twitter, Pinterest, and Snapchat
Basic knowledge of social media analytics software to track audience engagement and campaign performance
Understanding of paid social advertising principles