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Paid Digital Marketing Manager

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Advocate Health Care

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Location:
United States

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Category:
-

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Contract Type:
Not provided

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Salary:

51.05 - 76.60 USD / Hour
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Job Responsibility:

  • Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement
  • Manage and create strategy for paid social
  • Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video
  • Ownership of channel budgets and resource allocation
  • Measure and report paid campaign performance against key results areas (KRAs)
  • Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions
  • Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns
  • Partner with agency partners as necessary to complete paid campaign tasks
  • Review and recommend new paid advertising technologies and platforms
  • Brainstorm new and creative paid digital marketing growth ideas
  • Contribute to the development of team members both individually and collectively and provide mentorship and guidance

Requirements:

  • Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science
  • 5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology
  • Strong written and oral communication skills
  • Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)
  • Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)
  • Highly creative with experience in market segmentation and audience targeting for paid media
  • Strong analytical skills and data-driven thinking
  • Up-to-date with latest paid digital marketing trends and best practices
  • Working knowledge of major ad-serving platforms (Google, Meta, etc.)
  • Ability to review and approve creative assets for paid digital marketing and landing pages
  • Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team
  • Self-motivated, resourceful, creative mindset, and self-starter
  • Professional communicator and stakeholder management
  • Excellent presentation skills
  • Google AdWords Certification
  • Google Advanced Analytics Certification
What we offer:
  • Paid Time Off programs
  • Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
  • Flexible Spending Accounts for eligible health care and dependent care expenses
  • Family benefits such as adoption assistance and paid parental leave
  • Defined contribution retirement plans with employer match and other financial wellness programs
  • Educational Assistance Program

Additional Information:

Job Posted:
January 31, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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