Paid Digital Marketing Manager Job at Advocate Health Care

Job Responsibility

Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement
Manage and create strategy for paid social
Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video
Ownership of channel budgets and resource allocation
Measure and report paid campaign performance against key results areas (KRAs)
Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions
Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns
Partner with agency partners as necessary to complete paid campaign tasks
Review and recommend new paid advertising technologies and platforms
Brainstorm new and creative paid digital marketing growth ideas
Contribute to the development of team members both individually and collectively and provide mentorship and guidance

Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science
5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology
Strong written and oral communication skills
Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)
Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)
Highly creative with experience in market segmentation and audience targeting for paid media
Strong analytical skills and data-driven thinking
Up-to-date with latest paid digital marketing trends and best practices
Working knowledge of major ad-serving platforms (Google, Meta, etc.)
Ability to review and approve creative assets for paid digital marketing and landing pages
Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team
Self-motivated, resourceful, creative mindset, and self-starter
Professional communicator and stakeholder management
Excellent presentation skills
Google AdWords Certification
Google Advanced Analytics Certification

Paid Time Off programs
Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
Flexible Spending Accounts for eligible health care and dependent care expenses
Family benefits such as adoption assistance and paid parental leave
Defined contribution retirement plans with employer match and other financial wellness programs
Educational Assistance Program