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Wells Fargo Logo Wells Fargo · IT - Software Development

Paid Digital Acquisitions Director

United States, Wilmington Employment contract 185000.00 - 300000.00 USD / Year · Job Posted June 16, 2026
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Job Description

Wells Fargo is seeking a Head of Paid Digital Acquisitions as a Product Management Director to lead and scale customer growth across paid digital marketing channels for the Branded Credit Card business. This role will play a critical leadership position in defining and executing paid acquisition strategies that drive responsible growth, improve customer conversion, and strengthen full-funnel marketing performance. The role will oversee a growing team and partner closely with Marketing, Credit, Analytics, Finance, and Product to deliver customer-led acquisition journeys and maximize return on investment across paid channels.

Job Responsibility

  • Define and execute the strategy, vision, and roadmap for paid digital acquisition channels, driving growth, efficiency, and competitive advantage
  • Lead development of customer-led acquisition journeys across paid digital channels, ensuring cohesive experiences from awareness through conversion
  • Own performance across primary paid channels (e.g., search, social, programmatic, affiliates), optimizing spend allocation and channel mix
  • Own & manage 3rd party / agency relationships and contracts in support of business outcomes
  • Drive in-channel offer strategy and creative testing, continuously improving engagement, conversion rates, and customer quality
  • Lead digital conversion optimization efforts, including landing experiences, funnel performance, and test-and-learn frameworks
  • Develop and evaluate paid channel investment scenarios, optimizing for growth, efficiency, and ROI under varying market conditions
  • Partner with broader marketing teams to support mid-funnel awareness strategies, ensuring alignment between brand, consideration, and acquisition efforts
  • Leverage data and analytics to monitor performance, diagnose drivers, and identify optimization opportunities across the funnel
  • Collaborate with cross-functional teams (Credit, Risk, Finance, Product, Tech) to ensure alignment with risk frameworks, regulatory requirements, and financial objectives
  • Influence senior stakeholders through clear, data-driven insights and executive-level storytelling
  • Lead and develop a high-performing, growing team, including management of people leaders and individual contributors
  • Set priorities, allocate resources, and ensure delivery against strategic objectives and performance targets
  • Foster a culture of innovation, accountability, and continuous optimization across paid digital channels
  • Build strong partnerships across Marketing, Analytics, Credit, and Product to drive integrated acquisition strategies
  • Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
  • Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Requirements

  • 10+ years of Product Management or leadership experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 4+ years of management or leadership experience
  • Deep experience managing paid digital acquisition channels and optimizing marketing performance
  • Proven ability to develop and execute full-funnel acquisition strategies
  • Strong analytical skills with demonstrated experience using data to drive decision-making
  • Experience influencing and partnering with senior leadership stakeholders

Nice to have

  • Credit Card industry experience, especially at multiple leading credit card issuers
  • Prior experience in credit card roles as general manager responsible for portions of P&L
  • Prior experience in credit card lending roles, ideally in varying aspects of credit and lending risk (originations, customer management, fraud, collections)
  • Prior experience in roles leading launches or implementation of new products or capabilities, or integrations/transformations of technology platforms
  • Prior experience in data science or analytics roles involving projects with data infrastructure (data, platforms, models, monitoring tools)
  • Prior experience in multiple credit card segments (consumer across full risk spectrum, small business, commercial, partnerships/co-brands)
  • Strong understanding and application of risk management principles
  • Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
  • Professional verbal and written presentation skills
  • Expertise in credit, product, and marketing data and analysis
  • Outstanding problem solving and decision-making skills based on analysis, rigorous logic, market and consumer dynamics, and operational assessments
  • A demonstrated focus on leading, coaching, mentoring and guiding team member development
  • Proven ability to develop and execute full-funnel acquisition strategies
  • Strong analytical skills with demonstrated experience using data to drive decision-making
  • Experience influencing and partnering with senior leadership stakeholders
  • Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus
  • Consumer Lending experience
  • Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
  • Demonstrated track record of effective influencing and collaboration at all levels
  • Exceptional problem solving abilities
  • Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
  • Excellent written and oral communication skills with ability to clearly communicate results

What we offer

  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
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