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Paid Ads Specialist

United States, Charlotte · Job Posted January 07, 2026
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Job Description

We are looking for a results-driven Paid Ads Specialist to manage, optimize, and execute digital advertising campaigns across multiple channels. This role partners with marketing, creative, and analytics teams to drive traffic, leads, and revenue through paid media initiatives.

Job Responsibility

  • Plan, execute, and optimize paid media campaigns across platforms: Google Ads, Meta Ads, LinkedIn, TikTok, programmatic, and more
  • Conduct keyword research, audience targeting, and ad copy testing
  • Monitor campaign performance and adjust bids, budgets, and creatives to maximize ROI
  • Collaborate with design and content teams to create compelling ad assets
  • Set up tracking, conversion pixels, and analytics to measure performance
  • Provide regular reports and insights to stakeholders on campaign effectiveness
  • Manage remarketing, retargeting, and customer acquisition campaigns
  • Stay current with digital advertising trends, best practices, and platform updates

Requirements

  • 2–5 years of experience managing paid advertising campaigns
  • Strong knowledge of Google Ads, Microsoft Ads, Meta Ads Manager, and other paid platforms
  • Experience with analytics tools (Google Analytics, GA4, Tag Manager, Data Studio)
  • Ability to analyze performance data and make data-driven recommendations
  • Strong understanding of audience segmentation, bidding strategies, and ad testing
  • Excellent communication and collaboration skills

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • company 401(k) plan

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