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Paid Acquisition Manager

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HomeExchange

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Location:
France , Paris

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Salary:

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Job Description:

We’re looking for a Paid Acquisition Manager to lead our performance marketing efforts. This role is key to scaling efficiently: you will take ownership of Google Ads and Bing and oversee the operational performance of our agencies managing Meta, Pinterest, TikTok and future channels. You will design, run, and optimize our acquisition engine to deliver strong growth across markets, while ensuring alignment with our brand and business strategy.

Job Responsibility:

  • Own & internalize performance marketing: Take full ownership of Google Ads & Bing accounts (Search/ SEA, Display, PMax, App Campaigns)
  • Lead the migration from agency-managed operations to hybrid in-house managed operations, ensuring performance continuity
  • Build and maintain account structure, naming conventions, tracking integrity, and testing roadmap in collaboration with our agency
  • Define weekly and monthly action plans aligned with business goals
  • Manage budgets, pacing, forecasts, and performance reviews across all countries in collaboration with our agency
  • Lead cross-channel strategy & agency orchestration: Act as the operational point of contact for Meta/Pinterest/TikTok agency partners
  • Ensure strong processes: brief quality, creative testing cadence, reporting expectations, and accountability
  • Bridge the work of agencies and internal teams (Brand, Product, Analytics)
  • Build a data-driven, test-and-learn engine: Run structured experiments across channels, audiences, and messages
  • Own dashboards with the Analytics team (tracking reliability, attribution, and incrementality tests)
  • Proactively identify growth opportunities by market, persona, or seasonality
  • Collaborate cross-functionally: Work closely with Brand & Creative to ensure the right creatives are tested with the right audiences
  • Partner with local team to adapt our global acquisition strategy to the different countries HomeExchange is present in
  • Partner with Data team to maintain clean tracking (GTM, S2S integrations, attribution sanity check)
  • Feed insights back into the global marketing strategy

Requirements:

  • 4+ years of experience in paid acquisition / performance marketing, ideally in a marketplace or subscription business
  • Deep hands-on expertise in Google Ads (Search, PMax, App), familiarity with Bing
  • Confident interpreting large-scale datasets, incrementality, blended KPIs, and attribution windows
  • Comfortable with technical topics: tracking, GTM, APIs, conversion schema, S2S, App tracking
  • Experience working with or managing agencies
  • You thrive in environments with structure and ambiguity, and know how to build processes when needed
  • Strong project owner mindset: organized, rigorous, able to prioritize with clarity
  • Excellent communication skills: able to align stakeholders and bring teams with you
  • Fluent in English and French
What we offer:
  • A meaningful mission: making travel more human, more affordable and more sustainable
  • A product used by hundreds of thousands of families worldwide
  • A company that values ownership, empowerment, and collaboration
  • A chance to build the future of our acquisition engine from the inside

Additional Information:

Job Posted:
January 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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