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Since 2015, papernest has been transforming the way people manage their contracts, making subscription, management, and switching simple through one smart, intuitive platform. We have supported more than 2 million customers across France, Spain, and Italy. Along the way, we have continued to invest in new verticals, establishing papernest as a high-performing, innovative, and competitive scale-up in a fast-growing market. With over 900 employees, we are strengthening our position as a European market leader. Within the Paid Acquisition team (Marketing & Sales team department) and based in Barcelona, your mission is to drive, plan and execute SEA Strategy for the Spanish market. Your role consists in generating leads of users that may be need one of the contracts we manage at papernest to our Operations/Product teams. You own accounts that drive between 60 to 70% of users for each country. This is a strategic role for papernest since you will be managing one of our main acquisition channels for foreign countries. Your role will cover several areas : digital marketing, project management, SEA, data analysis and management.
Job Responsibility:
Drive, plan and execute SEA Strategy for the Spanish market
Generate leads of users that may need one of the contracts we manage
Own accounts that drive between 60 to 70% of users for each country
Manage one of our main acquisition channels for foreign countries
Cover areas: digital marketing, project management, SEA, data analysis and management
Become the search leader of the Spanish markets: Monitor Spanish accounts with a data-driven (ROI-based) approach
Test new campaigns, features and bidding strategy to increase our conversion rate
Identify, prioritize and launch new test to boost our growth on these markets
User experiences: own the whole SEA funnel for your accounts
Ensure perfect content creation, integration and tracking of our landing pages
Promote a test & learn dynamic to better know our users and understand their behavior
Benchmark our competitors and others sectors to find the best practices
Analyze: you will be responsible of the profitability and KPIs of the accounts
Analyze daily and weekly performances (profitability, deep-dive analysis of the account, actions, recommendations etc.)
Deep-dive on our campaigns performances and the new launched tests (auctions insights, benchmark, ROI, comparison, etc.)
Requirements:
Fluent in French and English
Business or engineering school
A first experience in the Digital Marketing field or in Consulting
Strong analytical skills: you master Excel
Strong sense of ownership
Great interpersonal skills and great ability to communicate
Nice to have:
Spanish is a plus
previous experience in SEO/PPC is a plus
SQL is a plus
What we offer:
Evolving in an international and inclusive environment
Partnerships for various services in Barcelona (restaurants, sports, leisure, and healthcare centers)
A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement
Cover 100% of your round-trip transportation costs
Cover 100% of your luggage fees (up to 150kg)
Career Development: ensuring your learning and professional development