Outbound Operations Specialist Job at Hootsuite (London)

Job Description

We’re looking for an Outbound Operations Specialist to support the build of a consistent, scalable, and high-performing outbound engine across Enterprise UKI and EU. You’ll be working closely with Sales and Marketing to execute and optimise outbound campaigns, ensuring strong adoption, performance, and alignment with signal-led targeting. This is a hybrid role and is open to applicants located within commuting distance of Hootsuite's London office. In this role, you will report to the Outbound Strategy Director. Please note that the role may include 10% of travel to events; other Hootsuite offices, etc.

Job Responsibility

Build, launch, and maintain outbound cadences in Gong Engage, ensuring campaigns are live, accurate, and adopted across teams
Execute targeted outbound campaigns across key accounts, including hands-on outreach to validate messaging and improve performance
Support the implementation of signal-based targeting and messaging into scalable outbound plays and campaigns
Work with outbound tools and workflows (Gong Engage, Salesforce, Sales Navigator, Cognism), ensuring data accuracy and usage consistency, and optimisation
Assist in mapping stakeholders and buying groups within key accounts to support more effective, account-based engagement
Track campaign performance (activity, meetings, conversion rates) and report results, identifying areas for improvement
Collaborate with and support reps on outbound execution, ensuring consistency in how tools, cadences, and messaging are used across teams
Provide feedback and insights from campaign performance to support improvements in outbound strategy, workflows, and nurture approaches
Perform other related duties as assigned

Requirements

Some years experience in SDR, outbound, campaign execution, or growth-focused roles within a B2B environment
Hands-on experience executing outbound campaigns and working directly with prospects (calls, email, LinkedIn)
Good understanding of outbound tools and workflows (e.g. Gong Engage, Salesforce, Sales Navigator, Cognism or similar)
Strong organisational skills and attention to detail, with the ability to manage multiple campaigns and workflows simultaneously
Basic commercial awareness, with an understanding of how outbound activity translates into pipeline and revenue
Strong written and verbal communication skills, with the ability to craft effective messaging for different personas and industries
Comfortable working in a fast-paced, evolving environment with a proactive and problem-solving mindset
Interest in developing expertise in outbound execution, operations, and enablement, rather than a near-term transition into a quota-carrying AE role
Accountability: holds self accountable to meet commitments
Priority Setting: focuses time/energy on the most important tasks with guidance where needed
Collaboration and Teamwork: works with others to deliver results, meaningfully contributing to the team and prioritizing team needs over individual needs

What we offer

Health insurance including medical, dental, vision, life/disability insurances
Employee and Family Assistance Program
Group RRSP plan with a company match of up to 4% of base salary (Canadian)
401k Plan with a company match up to 4% of base salary (US)
Global Parental Leave: 26 weeks of full and partially paid leave for permanent employees after 12 months

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Outbound Operations Specialist

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