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Organic Social Manager

https://www.tui.com Logo

TUI

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Location:
United Kingdom , Luton

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

As one of our organic social media managers, you’ll be responsible for implementing and managing the TUI organic social media strategy to help drive positive brand reputation, sales and engagement, with a particular focus on local social. You will be responsible for executing strategies that enhance TUI’s social media presence, build community engagement and strengthen the brand’s position. This role has a large focus on managing and developing TUI’s 300+ local retail social media pages, ensuring they align with the wider social media ecosystem and supporting the business to drive footfall and engaged communities at a local level. In addition to multi-page and channel strategy, this role focuses on community management, organic content delivery, and retail social media leadership to create meaningful connections with our diverse audience base.

Job Responsibility:

  • Develop and implement a comprehensive strategy for TUI's 300+ local social media pages, building strong relationships with travel advisors and delivering hands-on training on social media best practices
  • Execute our comprehensive organic social media strategy across UK&I, implementing platform-specific approaches to maximize engagement and brand awareness while staying current with emerging trends
  • Working with internal production resources, conceptualize, brief, and deliver engaging organic content across all social platforms, localizing and adapting global content to ensure cultural relevance and audience resonance
  • Implement our community management strategy across all social platforms, driving positive advocacy by encouraging customers to share their experiences while responding to comments and messages in a timely and authentic manner
  • Monitor social media channels for brand mentions, industry trends, and competitor activity, analyze metrics to identify trends and prepare regular performance reports highlighting key insights for each region
  • Collaborate with key stakeholders including Comms Planning, Brand, Customer Service, PR, Product, Retail Marketing, Content, and Customer Contact Centres, source and amplify reputation-enhancing stories while ensuring aligned messaging across channels

Requirements:

  • Proven experience managing social media accounts with a strong knowledge of social media platforms, algorithms, and best practices across Meta, TikTok, and Pinterest
  • Proven ability to conceptualize, brief, and deliver engaging social media content
  • Strong understanding of native content capture and editing
  • Excellent community management skills with experience fostering positive engagement and managing customer interactions across different regions with cultural sensitivity
  • Proficient in using social media management and analytics tools with the capability to translate data into actionable insights across different markets
  • Outstanding written and verbal communication abilities in English
  • Excellent skills in delivering effective training and coaching to non-specialists
  • Proven ability to build relationships with key stakeholders across different departments
What we offer:
  • Attractive remuneration
  • discretionary bonus schemes
  • generous travel benefits
  • extensive health & well-being support
  • flexible working
  • access to the TUI Learning Hub to level-up and reach your ambitions
  • opportunities to work on global projects and teams
  • community involvement with local charity and sustainability initiatives like the TUI Care Foundation

Additional Information:

Job Posted:
May 04, 2026

Expiration:
May 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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