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As one of our organic social media managers, you’ll be responsible for implementing and managing the TUI organic social media strategy to help drive positive brand reputation, sales and engagement, with a particular focus on local social. You will be responsible for executing strategies that enhance TUI’s social media presence, build community engagement and strengthen the brand’s position. This role has a large focus on managing and developing TUI’s 300+ local retail social media pages, ensuring they align with the wider social media ecosystem and supporting the business to drive footfall and engaged communities at a local level. In addition to multi-page and channel strategy, this role focuses on community management, organic content delivery, and retail social media leadership to create meaningful connections with our diverse audience base.
Job Responsibility:
Develop and implement a comprehensive strategy for TUI's 300+ local social media pages, building strong relationships with travel advisors and delivering hands-on training on social media best practices
Execute our comprehensive organic social media strategy across UK&I, implementing platform-specific approaches to maximize engagement and brand awareness while staying current with emerging trends
Working with internal production resources, conceptualize, brief, and deliver engaging organic content across all social platforms, localizing and adapting global content to ensure cultural relevance and audience resonance
Implement our community management strategy across all social platforms, driving positive advocacy by encouraging customers to share their experiences while responding to comments and messages in a timely and authentic manner
Monitor social media channels for brand mentions, industry trends, and competitor activity, analyze metrics to identify trends and prepare regular performance reports highlighting key insights for each region
Collaborate with key stakeholders including Comms Planning, Brand, Customer Service, PR, Product, Retail Marketing, Content, and Customer Contact Centres, source and amplify reputation-enhancing stories while ensuring aligned messaging across channels
Requirements:
Proven experience managing social media accounts with a strong knowledge of social media platforms, algorithms, and best practices across Meta, TikTok, and Pinterest
Proven ability to conceptualize, brief, and deliver engaging social media content
Strong understanding of native content capture and editing
Excellent community management skills with experience fostering positive engagement and managing customer interactions across different regions with cultural sensitivity
Proficient in using social media management and analytics tools with the capability to translate data into actionable insights across different markets
Outstanding written and verbal communication abilities in English
Excellent skills in delivering effective training and coaching to non-specialists
Proven ability to build relationships with key stakeholders across different departments
What we offer:
Attractive remuneration
discretionary bonus schemes
generous travel benefits
extensive health & well-being support
flexible working
access to the TUI Learning Hub to level-up and reach your ambitions
opportunities to work on global projects and teams
community involvement with local charity and sustainability initiatives like the TUI Care Foundation