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This position sits in our Creative & Media craft. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through innovative digital marketing solutions. We plan, create and execute a variety of world class campaigns, from culture lead, social first content to award-winning integrated creative campaigns that have been built from data lead strategies and insights. Our clients include Just Eat Takeaway, Victoria’s Secret, TikTok, The White Company, Meta, Pepsico, EasyJet and many more.
Job Responsibility:
Develop reports delivering accurate results in a timely manner outlining KPIs that align with client objectives
Manage & manipulate data in Google sheets, using formulas for ease
Automating the data sets where possible to speed up & improve the workflow
Deliver insights related to the data to tell a cohesive story of performance over a set period or time or for a specific campaign
Lead the vision for how cross-platform data can be utilised to inform optimal content creation and distribution
Work with clients internal analytics team to supplement any platform data with other relevant client data
Contribute insights and strategic thinking to all areas of the business (content, technology, media, data)
Stay on top of platform and content trends, specifically regarding data insights best practices
Utilise social listening tools to monitor brand sentiment, trends and surface key talking points and topics of relevance for creative responses
Ensure constant innovation across all deliverables
Contribute to our creative process by sharing insights uncovered in your analysis
Continue to optimise and develop reporting processes to ensure efficiency
Research and assess technology solutions, processes and data sources to improve our capabilities
Liaise with clients when relevant to communicate performance insights
Present work internally and externally
Requirements:
Relevant experience within a social media analytical role at a digital/creative agency or internally at a consumer focused brand
Strong understanding of key social media platforms and the key metrics and data points associated with them
Ideally an understanding of both organic and paid social media, with organic being priority
Advanced proficiency reporting across a number of social media platforms including but not limited to TikTok, Facebook, Instagram, YouTube, & Pinterest
Expertise in social listening platforms like Pulsar/Brandwatch
High proficiency in Excel/Google Sheets skills, comfortable with formulas & manipulating large data sets
An inquisitive and numerical mindset
Excellent time management and organisational skills with a high attention to detail
Good understanding of how to develop social first creative
Understanding of how organic social can play a role in helping clients meet their overall business objectives
Knowledge and experience of developing bespoke reporting frameworks
Ability to develop new reporting methodologies
What we offer:
A flexible, hybrid working policy
The choice of medical healthcare providers (Bupa or Medicash)
25 days holiday plus bank holidays and your birthday off each year
Company pension scheme
EAP scheme
Ride to work scheme
Enhanced family friendly policies
Buddy Program
Global annual DEPT Cares Month in which employees come together and donate their skills to support local charities