Optimization Lead Job at Taboola (Budapest)

Job Description

Realize your potential by joining the leading performance-driven Ad-Tech company! As an Optimization Lead on the Dynamic Ads team in our Budapest office, you’ll play a vital role in maximizing the performance of our customers’ campaigns. You will turn data into actionable insights, identify opportunities for improvement, and drive measurable impact. You’ll work closely with cross-functional teams to ensure campaigns exceed expectations, while continuously learning and applying best practices to optimize results. This role is perfect for someone who thrives on problem-solving, analytics, and making a direct impact on client success.

Job Responsibility

Monitor the performance of dynamic campaigns and analyze key metrics and performance indicators to identify areas for client improvements
Proactively identify trends, patterns, and anomalies in campaign data to inform optimization strategies
Implement optimization techniques to improve campaign performance, including bid adjustments, targeting adjustments, and creative optimizations
Conduct A/B testing and experimentation to refine campaign elements and improve results
Generate internal and external reports on campaign performance, highlighting key insights and actionable recommendations
Collaborate with account managers to align campaign objectives, messaging, and target audiences
Attend client calls to gain a deeper understanding of their needs and perspectives (POV)

Requirements

5+ years of Technical experience (digital media preferred)
Very strong analytical skills to collect business intelligence by monitoring/identifying trends with data
Good relationship management skills
Fluency in English
Strong analytical skills with a data-obsessed and proactive approach to solving complex problems
Experience with collaborating with Product, R&D and Business teams
Strong ability to turn numbers into insights, and a proactive approach
Ability to effectively prioritize and manage tasks within a fast-paced environment

Nice to have

University degree in a technical area
Experience in mentoring and leading junior team members
Ability and willingness to work with AI tools for campaign analytics and performance optimization

What we offer

Competitive benefits and well-being programs tailored to the region
Hybrid work schedule with 3 days in-office with an option to come in more often if desired

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Optimization Lead