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Unilever is the place where you can bring your purpose to life with the work that you do — creating a better business and a better world. If you are excited to shape how UFS Indonesia builds sustainable demand with food operators, then this role is for you. As Operator Marketing Manager, you will own and evolve the end-to-end demand generation system in Food service Industry (B2B) — defining priorities, operating model, and future-fit content and digital capabilities that drive scalable growth. You will ensure demand is not only activated, but architected, measured, and continuously optimized to deliver long-term commercial impact.
Job Responsibility:
Design and continuously evolve UFS Indonesia’s end-to-end demand generation system
Define how demand is created, measured, and scaled across the operator's journey
Establish clear priorities, KPIs, and intervention points aligned with business targets
Use insights and performance data to continuously optimize growth impact
Lead the Operator Marketing operating model, planning rhythm, and governance structure
Ensure disciplined media investment and commercial return
Drive alignment between Marketing, BD and Sales to strengthen lead conversion
Define how UFS shows up across the operator journey — from inspiration to conversion
Architect integrated content, media, digital, brand, and community programs aligned to defined funnel KPIs
Own digital media and lead generation strategy, ensuring optimized cost per qualified lead and measurable impact
Embed customer experience design (CXD) principles to strengthen engagement, conversion, and long-term operator preference
Institutionalize scalable content and digital capabilities as core growth drivers
Build Operator Marketing as a high-performing, commercially driven center of excellence
Elevate analytical discipline, experimentation mindset, and execution excellence
Foster a culture of ownership, experimentation, and performance excellence
Develop talent and ensure the team operates with high commercial discipline
Requirements:
6–8 years of experience in Marketing, Demand Generation, Commercial, Strategy, or Growth roles
Proven experience leading and developing a team
Strong business acumen with understanding of revenue drivers, margin logic, and ROI
Demonstrated ability to design structured operating models or growth systems
Experience owning marketing investment decisions with accountability for commercial impact
Strong analytical capability — able to interpret performance data and translate into strategic decisions
Proven ability to lead cross-functional stakeholders and align commercial priorities
Nice to have:
Experience in B2B, FMCG, or Food Service industries — a strong plus for understanding operator and trade dynamics
Experience in digital-first or fast-moving environments (e.g., tech, start-ups) is valued for growth mindset and agility
Understanding end-to-end marketing performance and commercial impact
Exposure digital tools or data-driven decision-making is a plus
Strategic thinking and structured problem-solving
Strong numerical discipline and comfort discussing investment trade-offs
Clear communication & decisive
High ownership mindset and accountability for results