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Operator Marketing Manager UFS ID

Indonesia, Banten · Job Posted March 05, 2026
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Job Description

Unilever is the place where you can bring your purpose to life with the work that you do — creating a better business and a better world. If you are excited to shape how UFS Indonesia builds sustainable demand with food operators, then this role is for you. As Operator Marketing Manager, you will own and evolve the end-to-end demand generation system in Food service Industry (B2B) — defining priorities, operating model, and future-fit content and digital capabilities that drive scalable growth. You will ensure demand is not only activated, but architected, measured, and continuously optimized to deliver long-term commercial impact.

Job Responsibility

  • Design and continuously evolve UFS Indonesia’s end-to-end demand generation system
  • Define how demand is created, measured, and scaled across the operator's journey
  • Establish clear priorities, KPIs, and intervention points aligned with business targets
  • Use insights and performance data to continuously optimize growth impact
  • Lead the Operator Marketing operating model, planning rhythm, and governance structure
  • Ensure disciplined media investment and commercial return
  • Drive alignment between Marketing, BD and Sales to strengthen lead conversion
  • Define how UFS shows up across the operator journey — from inspiration to conversion
  • Architect integrated content, media, digital, brand, and community programs aligned to defined funnel KPIs
  • Own digital media and lead generation strategy, ensuring optimized cost per qualified lead and measurable impact
  • Embed customer experience design (CXD) principles to strengthen engagement, conversion, and long-term operator preference
  • Institutionalize scalable content and digital capabilities as core growth drivers
  • Build Operator Marketing as a high-performing, commercially driven center of excellence
  • Elevate analytical discipline, experimentation mindset, and execution excellence
  • Foster a culture of ownership, experimentation, and performance excellence
  • Develop talent and ensure the team operates with high commercial discipline

Requirements

  • 6–8 years of experience in Marketing, Demand Generation, Commercial, Strategy, or Growth roles
  • Proven experience leading and developing a team
  • Strong business acumen with understanding of revenue drivers, margin logic, and ROI
  • Demonstrated ability to design structured operating models or growth systems
  • Experience owning marketing investment decisions with accountability for commercial impact
  • Strong analytical capability — able to interpret performance data and translate into strategic decisions
  • Proven ability to lead cross-functional stakeholders and align commercial priorities

Nice to have

  • Experience in B2B, FMCG, or Food Service industries — a strong plus for understanding operator and trade dynamics
  • Experience in digital-first or fast-moving environments (e.g., tech, start-ups) is valued for growth mindset and agility
  • Understanding end-to-end marketing performance and commercial impact
  • Exposure digital tools or data-driven decision-making is a plus
  • Strategic thinking and structured problem-solving
  • Strong numerical discipline and comfort discussing investment trade-offs
  • Clear communication & decisive
  • High ownership mindset and accountability for results
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