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As an Operations Communication & Content Analyst, you will be responsible for drafting, coordinating, sending, and measuring communications to Deliveroo riders in Belgium. This role sits at the intersection of operational execution and data-driven decision-making, ensuring that rider communications are accurate, compliant, timely, and continuously improved based on insights. You will work closely with local stakeholders and Central Rider Communications / CRM teams to deliver operational and regulatory communications, manage campaign execution, and support initiatives related to rider engagement, compliance, and lifecycle performance. In addition to strong execution capabilities, this role requires a solid analytical foundation to assess campaign performance, identify issues early, and support decision-making with data.
Job Responsibility:
Execute all rider communications campaigns for Belgium, ensuring high accuracy, compliance, and zero operational errors - including email, in-app, and website
Set up and validate audience segmentation, following all mandatory approval and documentation processes
Coordinate closely with Central Comms, CRM, Legal, and Operations teams to ensure all communications meet regulatory and policy requirements
Own end-to-end campaign execution in CRM tools (Braze), including setup, testing, launch, and post-send checks
Analyse campaign performance and rider engagement metrics, identifying trends, risks, and improvement opportunities
Support analysis related to rider lifecycle (activation, engagement, retention, reactivation) and operational initiatives
Maintain clear and proactive communication with local and Central stakeholders on timelines, status, and blockers
Ensure accurate tracking and documentation of campaigns, approvals, and outcomes
Support operational and regulatory initiatives, including tax-related communications and authority-driven requests
Requirements:
Previous experience in operations, communications, CRM, analytics, or a similar role
Strong analytical skills, with the ability to work with data to assess performance and support decisions
High attention to detail and a strong focus on quality and accuracy
Proven ability to follow structured processes and work within compliance frameworks
Excellent written and verbal communication skills
Strong organisational skills and ability to manage multiple priorities and deadlines
Experience with CRM tools (especially Braze)
Experience working with spreadsheets, dashboards, or basic data tools (Google Sheets and Looker) is required
Fluency in English, French and Dutch
Reliable, structured, and detail-oriented, with a strong sense of ownership
Comfortable working in a fast-paced, high-responsibility environment
Proactive communicator who escalates risks early
Able to balance execution with analytical thinking
Willing to work from the Brussels office at least 3 days per week
What we offer:
€30 monthly credit to cover delivery fees when you order from Deliveroo
Subsidised daily meal vouchers
Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
Monthly working from home allowance
Monthly phone allowance
Regular social events to celebrate our success together
We aim to pay every employee competitively for the role they are performing in their respective location
Depending on role and location, some employees may be eligible for an annual cash bonus, sign-on bonus or relocation support
Some roles may be eligible for share awards, giving them ownership in Deliveroo and a share in our success
Health insurance
Access to Headspace, a meditation and wellbeing app
Subsidised access to Gymlib, a workout app
250€ Eco Chèques annually
20 days annual leave plus five days extended holiday leave
One day of paid leave per year to volunteer with a registered charity