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This role is essential to enable us to drive commercial performance by developing and executing retail strategies that align with broader business goals. Acting as the primary conduit between business strategy and the resort teams, you will ensure that centrally made decisions are practical for in-store execution, and focus on delivering consistent agreed ways of working. You will also be responsible for sourcing products, managing suppliers and handling product ranges within purchasing and epos systems and leading pricing strategies to ensure high-profit margins, defining the product mix and protect margins through effective promotional planning. Essential for alignment, you will develop and deliver Retail Brand Standards, both operational working processes & delivering design standards. To develop and evolve the Butlins policies and ways of working for all bars & shops activities to ensure that we deliver a safe, compliant, and consistent experience for the guest. To provide assurance to the Butlins leadership that we are operating in a safe and compliant manner through appropriate review & reporting. To develop relationships with regulators and governing bodies to ensure that Butlins is appropriately represented, knowledgeable, fully compliant and prepared for changes such as legislation.
Job Responsibility
Work with the proposition team and external partners to align the operational calendar for activations and marketing activity to optimise guest experience
To provide business assurance in both operational & legal compliance, ensuring any issues, exposure and concerns are appropriately communicated and addressed
Work with Butins marketing team, ensure the guest communications relating to bars and shops is accurate, informative, and supports operational due diligence
Create effective communication channels to all stakeholders in bars and shops
Develop and maintain safe and legal policies and procedures, that deliver best practice standard rating procedures for all areas listed within scope
Ensure that all resorts are fully aligned to common SOPs
Test assumptions through robust audit routines including self-assessment and 3rd party audit
Introduce and maintain a group of 3rd party specialists to create an expert knowledge and support infrastructure
Represent business in relevant specialist bodies to ensure we maintain relevant awareness, legislation changes and external influences
Work with the training teams to ensure that technical & operational competency is maintained to highest standard and up to date
Represent the business in building and maintaining strong, positive relationships with relevant governing bodies
Work with Butins marketing team, ensure the guest communications relating to bars and shops is accurate, informative, and supports operational due diligence
Worki alongside Butlins IT department, evolve the guest & team journeys to ensure simple & effective, ways of working through technology
Drive ongoing development of CAFF, identifying opportunities to improve processes and efficiencies resulting in reduction in problems reported and increased problem resolution
Develop and deliver all department Brand Standards
Work with Butins marketing team, ensure the guest communications relating to overall operation is accurate, informative, and supports guest experience
Map ways of working and ‘tools to do the job’ process across all departments
Ensure Tech and IT are aligned to ways of working and support resort teams to deliver the guest experience
Consistently seek out improved ways of working with a Lean thinking mindset and map/update all collateral
Complete operational reviews and ensure we learn to continually evolve and improve our ways of working
Identify and develop training material requirements and support packages, and support delivery of material alongside training teams
Work with the training teams to ensure that technical & operational competency is maintained to highest standard and up to date
Work alongside Capex planning to ensure any design is tested and ways of working tools/equipment mapped and implemented
Be the operational focus and support for all Capex projects and develop and maintain strong relationships
Work with procurement to manage department supplier base and ensure all systems and documents are updated
Ensure we are safe and secure at all times – manage all H&S processes with new products or business partners
Manage all PPE and safety requirements for resorts
Develop and maintain safe and legal policies and procedures, that deliver best practice standard operating procedures for all areas listed within scope
To provide business assurance in both operational & legal compliance, ensuring any issues, exposure and concerns are appropriately communicated and addressed
To introduce and maintain a group of 3rd party specialists to create an expert knowledge and support infrastructure
Represent business in relevant specialist bodies to ensure we maintain relevant awareness
legislation changes and external influence
Working alongside Butlins IT department, evolve the guest & team journeys to ensure simple & effective, ways of working through technology
Create effective communication channels to all stakeholders across resort
Requirements
Experience in a leadership role in the retail sector
Previous experience of designing, producing and forecasting product ranges
Can demonstrate the co-ordination of multiple partners, internal and external to a robust operational calendar
Demonstrable success in influencing teams to success in Managing performance
Delivering compliance
Improving guest experience
Reducing problems and risk
Communicating to large scales teams
Relationship management of external partners
Ability to manage key priorities and adapt quickly to change
Previous experience of developing safe and effective operating policies & procedures