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OnStar Marketing Senior Analyst

General Motors

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Location:
Brazil , São Caetano do Sul

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu). The selected candidate will be required to travel on a regular basis (25-50%) for this role.

Job Responsibility:

  • Act with integrity, collaborate openly, embrace inclusion, and take accountability for delivering high‑quality results
  • Communicate transparently, use data to guide decisions, continuously improve, and stay customer‑focused while supporting a culture of safety, respect, and innovation
  • Make presentations
  • Establish partnerships with key business partners
  • Ability to communicate effectively and influence other organizations without a direct relationship of subordination
  • Develop the brand building through the customer journey
  • Design the accurate and most successful actions for each phase of the customer journey ensuring the execution
  • Manage the OnStar brand strategy: content & media strategy and advertising campaigns
  • Guarantee the execution of a quarterly PR plan
  • Develop and execute GM endo-marketing strategy for employees
  • Design and manage the digital marketing strategy for the website SEM and SEO, enrichment of key audiences, focus on digital sales conversion in the multiple channels
  • Brand and Performance KPI’s management
  • CIB budget control
  • Design and execute a subscriber relationship management (SRM) plan to increase the brand awareness, services familiarity, usage and digital sales conversion
  • Improve relationship strategy based on insights from current performance, the market and advances in the messaging sector
  • Designing and executing SRM campaigns to increase sales
  • Coordinate developments and integrations with different vendors
  • CRM KPI’s management
  • Support product development and commercial plans
  • Manage the product/services marketing strategy and execute the G2M plans for new services/products (i.e. OnStar Guardian), new Infotainment Apps (i.e. Spotify, Amazon, etc.) or new connectivity features (i.e. Google Automotive Services)
  • Capture global best practices regarding product plans and strategies
  • Capture key information from Market research / Customer insights to support product strategy
  • Evaluate and execute sponsors, events, incentive campaigns to achieve specifics business goals

Requirements:

  • Bachelor’s degree in Marketing, Business Administration or related field
  • Advanced or Fluent English
  • Marketing Experience (preferably with CRM and Advertising)
  • Advanced Microsoft Office Tools (especially Powerpoint and Excel)

Nice to have:

  • Desirable Spanish
  • Financial Knowledge and budget management
  • Basic Program management and product planning knowledge

Additional Information:

Job Posted:
February 17, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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