This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu). The selected candidate will be required to travel on a regular basis (25-50%) for this role.
Job Responsibility:
Act with integrity, collaborate openly, embrace inclusion, and take accountability for delivering high‑quality results
Communicate transparently, use data to guide decisions, continuously improve, and stay customer‑focused while supporting a culture of safety, respect, and innovation
Make presentations
Establish partnerships with key business partners
Ability to communicate effectively and influence other organizations without a direct relationship of subordination
Develop the brand building through the customer journey
Design the accurate and most successful actions for each phase of the customer journey ensuring the execution
Manage the OnStar brand strategy: content & media strategy and advertising campaigns
Guarantee the execution of a quarterly PR plan
Develop and execute GM endo-marketing strategy for employees
Design and manage the digital marketing strategy for the website SEM and SEO, enrichment of key audiences, focus on digital sales conversion in the multiple channels
Brand and Performance KPI’s management
CIB budget control
Design and execute a subscriber relationship management (SRM) plan to increase the brand awareness, services familiarity, usage and digital sales conversion
Improve relationship strategy based on insights from current performance, the market and advances in the messaging sector
Designing and executing SRM campaigns to increase sales
Coordinate developments and integrations with different vendors
CRM KPI’s management
Support product development and commercial plans
Manage the product/services marketing strategy and execute the G2M plans for new services/products (i.e. OnStar Guardian), new Infotainment Apps (i.e. Spotify, Amazon, etc.) or new connectivity features (i.e. Google Automotive Services)
Capture global best practices regarding product plans and strategies
Capture key information from Market research / Customer insights to support product strategy
Evaluate and execute sponsors, events, incentive campaigns to achieve specifics business goals
Requirements:
Bachelor’s degree in Marketing, Business Administration or related field
Advanced or Fluent English
Marketing Experience (preferably with CRM and Advertising)
Advanced Microsoft Office Tools (especially Powerpoint and Excel)
Nice to have:
Desirable Spanish
Financial Knowledge and budget management
Basic Program management and product planning knowledge