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We are seeking a highly motivated and skilled Website Trading Manager to drive website sales. In this role, you will leverage your data-driven approach to analyse and improve key metrics such as sales, traffic, conversion rates, and average order value. You will be responsible for overseeing the performance of our clients website, focusing on speed, stability, upselling opportunities, and the booking funnel, ensuring an optimal user experience for both guests and the business. As Website Trading Manager, you will collaborate with key stakeholders to develop and implement sales strategies, including dynamic pricing strategies tailored to different customer segments. You will also manage in-house SEO activities, content and campaign updates, and lead conversion rate optimisation (CRO) efforts. By utilising A/B testing and working closely with UX designers, you will enhance the website’s conversion rate while ensuring a seamless, guest-centric experience. You will also manage processes related to revenue, demand forecasting, inventory, and opportunity analysis to maximise revenue potential and identify new growth opportunities.
Job Responsibility:
Drive website sales
Analyse and improve key metrics such as sales, traffic, conversion rates, and average order value
Oversee website performance focusing on speed, stability, upselling opportunities, and booking funnel
Collaborate with key stakeholders to develop and implement sales strategies including dynamic pricing
Manage in-house SEO activities, content and campaign updates
Lead conversion rate optimisation (CRO) efforts
Utilise A/B testing and work with UX designers
Manage processes related to revenue, demand forecasting, inventory, and opportunity analysis
Requirements:
Strong analytical skills
Ability to troubleshoot website and system issues
Experience with performance analysis and reporting
Collaborative approach
Solid understanding of HTML and development workflows
Experience managing email campaigns and competitor analysis
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