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In the role as Online Range Specialist, you encourage existing customers to shop more frequently and in larger volumes. By offering and optimizing the best shopping experience and optimizing your product range you are responsible for, achieving maximum sales growth and profitability in the E-commerce channel. You contribute actively to attract and convert more consumers to customers.
Job Responsibility:
Securing that the agreed product range is visible and buyable on the IKEA online channels according to the business rules
Effectively administering range changes
Maximizing the online sales and sales margin of the range in collaboration with the Selling team
Preparing for offering the best shopping experience for digital sales and commercial activities by contributing with insights and ideas to the briefing process and securing the availability of the online offer
Content creation together with the other online specialists in the team
Contributing with insights to key stakeholders in the market on how to improve the multichannel customer experience
Contributing to optimize the range offer in collaboration with respective Sales Leaders and work proactively towards stakeholders to secure correct fulfilment and forecast at product level
Actively cooperating with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
Being an active player in driving an open and sharing climate, being a role model of the IKEA values
Requirements:
Passionate about people, business, IKEA’s purpose and continuously driving better performance
Passion for sales and reaching sales goals
Passion for creating an IKEA fit for the multichannel-retailing future
Experience with (Google) analytics and CMS
Knowledge of how to develop online solutions that answer sales, analytics and industry trends and needs
Knowledge of online direction setting as well as follow up on KPIs
Knowledge of how to work with seasonality and celebrations in the Dutch market
Good knowledge of SEO
Good knowledge of conversion optimization and customer journeys analyzes and content improvement