Online Optimisation Leader

As the Digital CMP Optimisation Leader, you'll be at the forefront of our digital transformation, seeing the business through the eyes of the customer. You'll drive conversion and contribute to profitability by proactively analysing data, identifying opportunities, and leading improvements across all online KPIs. You're a performance-driven, solution-oriented leader who defines and drives the Digital CMP performance and optimization strategy, ensuring alignment with business priorities and customer needs while taking ownership of the online sales tree; Analyses qualitative and quantitative data to uncover customer journey pain points and inefficiencies, conducting end-to-end funnel analysis to identify drop-offs and translate insights into actionable improvements; Leads the implementation of tools, working methods, and best practices from global teams, utilising industry benchmarks to guide stakeholders and foster continuous improvement; Monitors and reports key e-commerce performance metrics with a systematic approach, providing actionable recommendations and coaching to drive accountability for results; Oversees site health monitoring, incident resolution, and platform change deployments, safeguarding checkout KPIs and ensuring operational excellence. You are a commercially savvy digital expert with a deep understanding of online retailing and omnichannel customer journeys.