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Online Marketing Specialist

Netherlands · Job Posted July 04, 2026
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Job Description

Our client is a global leader in consumer electronics and is looking for an Online Marketing Specialist. You are responsible for translating commercial and promotional plans into clear, channel-ready communication concepts across Samsung’s owned and paid platforms. Within the category, the specialist ensures that every product launch, campaign or promotion is communicated effectively across all relevant touchpoints – from web and app to affiliate and closed partner portals. The Specialist develops strategic briefs and creative input based on commercial objectives and consumer insights. Within this role you will strongly collaborate with the other Online Marketing Specialist, Category Management Team, CRM Team, Go to Market Team and Paid Media Team, to ensure timely, consistent and impactful activation across all digital channels.

Job Responsibility

  • Translate commercial and promotional plans into clear, channel-ready communication concepts across Samsung’s owned and paid platforms
  • Ensure every product launch, campaign or promotion is communicated effectively across all relevant touchpoints – from web and app to affiliate and closed partner portals
  • Develop strategic briefs and creative input based on commercial objectives and consumer insights
  • Collaborate with the other Online Marketing Specialist, Category Management Team, CRM Team, Go to Market Team and Paid Media Team
  • Communication Planning – Translate category promotion plans into clear online communication strategies, defining key messages, target audiences and channel mix
  • Briefing & Coordination – Create and manage high-quality briefs for execution teams, ensuring all deliverables align with the campaign objective, brand tone and quality standards
  • Cross-Team Collaboration – Partner with Online Marketing Lead and key stakeholders to ensure consistency of messaging across channels and campaigns
  • Performance Follow-Up – Evaluate campaign/promotion output together with Performance & Optimization Team, identify learnings and improvement points for future communication

Requirements

  • Bachelor's degree (HBO level) in Marketing, Communications, or another relevant field, combined with experience in a similar role
  • 3–4 years of professional experience
  • Fluent in Dutch and English
  • French is considered a plus
  • Proficient in Microsoft Office, particularly PowerPoint for creating briefings and Excel for managing copy decks
  • Experience with Jira is an advantage
  • Strong understanding of digital communication workflows
  • Very detail-oriented with strong ownership and follow-through
  • Proven ability to manage multiple briefs, deadlines and stakeholder feedback loops simultaneously
  • Excellent written communication and conceptual thinking skills
  • able to translate commercial objectives into compelling digital communication

Nice to have

  • French is considered a plus
  • Experience with Jira is an advantage

What we offer

  • Hybrid work model – with opportunities to work from home several days per week
  • Personalized follow-up & honest feedback guided by our Digital Talent Managers
  • Gain a rich community of other digital professionals at quarterly events and meetups
  • Join our annual Workcation event in sunny Southern Spain
  • Ongoing opportunities to learn and grow professionally including personal and professional development and guidance
  • Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others
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