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We are looking for an Online Marketing Specialist-Performance Marketing to lead paid search initiatives that increase relevant traffic and support measurable business growth. This role is based in Georgia and is ideal for a marketing specialist who combines analytical thinking with hands-on campaign management. The successful candidate will use data, testing, and performance insights to refine digital advertising efforts and uncover opportunities for stronger results.
Job Responsibility
Develop and manage paid search campaigns designed to attract high-intent visitors and increase online revenue
Analyze campaign performance regularly and adjust bidding, targeting, keywords, and ad copy to improve return on ad spend and lower acquisition costs
Plan and run structured tests to evaluate new strategies, uncover performance trends, and support continuous optimization
Identify opportunities to expand successful campaigns and increase relevant traffic across digital marketing channels
Create dashboards and reporting tools that provide clear visibility into campaign outcomes, spend efficiency, and growth opportunities
Collaborate with internal stakeholders to align paid media efforts with broader marketing activities and campaign goals
Monitor search marketing trends, platform updates, and competitive activity to recommend improvements to performance marketing strategy
Support the development of digital assets and messaging by coordinating with creative resources and using insights from campaign data
Requirements
Experience managing paid search or performance marketing campaigns in a digital environment
Strong understanding of campaign optimization, testing methodologies, and performance metrics such as return on ad spend and cost per acquisition
Ability to interpret data, draw practical conclusions, and make independent decisions based on results
Proficiency in digital marketing reporting and dashboard creation for performance tracking
Familiarity with broader marketing campaign execution, including coordination across email and other digital channels
Working knowledge of Adobe Creative Cloud and its use in supporting marketing content development
Strong organizational skills with the ability to manage multiple priorities with limited supervision