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The Online Marketing Specialist – Performance Marketing drives paid search strategy, execution, and optimization to increase experience in traffic and measurable growth across digital channels. This role manages campaigns across Google Ads and Microsoft Ads within a product-focused, B2B e-commerce environment. It leverages automation, platform-based machine learning, and emerging AI tools to improve performance through continuous testing and optimization. The position requires strong analytical skills, independent ownership of campaigns, and the ability to identify and scale growth opportunities.
Job Responsibility
Campaign Management: Plan, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads
Manage keyword strategy, targeting, bids, and ad development
Leverage automation (e.g., Smart Bidding, Performance Max) to improve efficiency
Monitor performance and implement data-driven optimizations
Partner with platform representatives on new features and opportunities
Optimization & Testing: Use automation and AI tools to identify and execute optimization strategies
Run structured experiments (A/B testing across bids, audiences, and creative)
Analyze results and scale successful initiatives
Identify opportunities to streamline campaign management and reporting
Analytics & Reporting: Track performance metrics including ROAS, CPA, conversion rate, and revenue
Build dashboards and automate reporting
Deliver regular insights, recommendations, and ad hoc analysis
E-Commerce & Cross-Functional Support: Support product-focused and e-commerce campaigns, including new launches
Develop campaigns to increase product visibility and conversions
Partner with product, content, and SEO teams to align strategy
Technology & Continuous Improvement: Stay current on PPC trends, tools, and platform updates
Evaluate and test new technologies, features, and automation capabilities
Document campaign strategies, testing, and performance insights
Requirements
Bachelor’s degree in Marketing, a technical field, or related discipline
3–5 years managing and optimizing paid search campaigns (Google Ads and/or Microsoft Ads) with a focus on performance
Experience supporting B2B e-commerce or product-driven campaigns
Proficiency with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
Strong Microsoft Office skills
Nice to have
Experience using generative AI tools (e.g., ChatGPT, Gemini) in marketing workflows
Familiarity with AI-driven ad copy, creative testing, and keyword research tools
Exposure to marketing automation and predictive analytics platforms
Ability to apply AI/automation to improve optimization, reporting, and insights
Experience with data visualization tools (e.g., Power BI)
Background in A/B testing and data-driven campaign optimization