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Online Marketing Manager, Paid Search

97200.00 - 152750.00 USD / Year · Job Posted December 27, 2025
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Job Description

Atlassian is seeking a Paid Search Manager to accelerate the growth of our paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions. You will join the paid advertising team and use paid search tactics to drive new user acquisition for Atlassian products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing and scaling our paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.

Job Responsibility

  • Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI)
  • Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
  • Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy
  • Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
  • Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
  • Process trademark whitelisting requests for Atlassian partnerships and submit competitor trademark violations, when necessary
  • Submit and manage project requests with cross-functional teams

Requirements

  • 3 - 5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth
  • Campaign management, measurement, optimization, and reporting is in your DNA
  • Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance)
  • Highly organized and very detail-driven. Proven record in successfully handling multiple projects at a given time
  • Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
  • Ability to work in a team environment as well as independently
  • Cares about the output and the quality of the results
  • A dedication & love for the work and team and a desire to make the team better in all aspects

Nice to have

  • Experience with keyword trademark management and 3rd party tools
  • SQL knowledge
  • Experience with reporting, data presentation, and visualization using Tableau

What we offer

  • health and wellbeing resources
  • paid volunteer days

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