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Atlassian is seeking a Paid Search Manager to accelerate the growth of our paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions. You will join the paid advertising team and use paid search tactics to drive new user acquisition for Atlassian products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing and scaling our paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.
Job Responsibility:
Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI)
Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy
Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
Process trademark whitelisting requests for Atlassian partnerships and submit competitor trademark violations, when necessary
Submit and manage project requests with cross-functional teams
Requirements:
3 - 5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth
Campaign management, measurement, optimization, and reporting is in your DNA
Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance)
Highly organized and very detail-driven. Proven record in successfully handling multiple projects at a given time
Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
Ability to work in a team environment as well as independently
Cares about the output and the quality of the results
A dedication & love for the work and team and a desire to make the team better in all aspects
Nice to have:
Experience with keyword trademark management and 3rd party tools
SQL knowledge
Experience with reporting, data presentation, and visualization using Tableau
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