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Online Customer Journey Specialist

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Hunkemöller

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Location:
Netherlands , Hilversum

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Category:
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Salary:

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Job Description:

As Online Customer Journey Specialist, you’ll play a pivotal role in shaping the customers on-site experience in all our markets. You will own and optimize the customer journey on our website and app, from first discovery to repeat purchase, using data-driven insights, experimentation, and personalization. Your mission: deliver a seamless, highly relevant online experience that maximizes conversion and increases the brand loyalty for our customers.

Job Responsibility:

  • Customer Journey Strategy & Optimization by identifying growth opportunities based on customer feedback, journey mapping, testing and data across all our markets & both app and website
  • Grow ecommerce revenue and conversion rate always with a customer centric and mobile-first perspective
  • Analyze customer behaviour and segment audiences with our CRM department to deliver personalized experiences on site
  • Conduct and prioritize A/B testing and leverage tools like Google Analytics and Hotjar to identify optimization opportunities
  • Collaborate with UX/UI, marketing, and product teams to enhance navigation, search, and mobile usability to enhance the shopping experience
  • Communicate insights and recommendations clearly to stakeholders at all levels
  • Stay up to date with e-commerce trends, tools, and best practices

Requirements:

  • 4+ years of e-commerce experience in a similar role
  • Proven track record of driving results through data informed decisions, both behavioural analytics and performance tracking
  • Proven experience mapping and optimizing digital customer journeys
  • Customer Journey Mapping: Skilled in identifying digital touchpoints and tailoring experiences through i.e. segmentation
  • Proficiency in A/B or multi-variant testing and using analytical tools to guide improvements
  • Understanding of seamless navigation, search optimization, and mobile-first design
  • Agile & Lean mindset and work experience
  • Problem-solving and continuous improvement mindset
  • Technical proficiency with e-commerce and analytical platforms (such as Bloomreach, SFCC, Contentstack, GA4, AB testing tools, Hotjar or Contentsquare)
  • Deep customer empathy, you are customer-focused in all your optimizations
  • Able to work cross-functionally and communicate clearly with diverse teams in a cross-functional and fast-paced environment, and managing digital projects

Additional Information:

Job Posted:
May 17, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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