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To execute high quality and relevant content on IKEA digital channels in order to improve search engine relevance, strengthening the IKEA brand, as well as increasing online visits, engagement and conversions.
Job Responsibility:
Act as a member of the Marketing function and wider E-commerce team, and proactively contribute to Marketing and E-commerce plans/outputs in order to deliver to the common objectives and goals and secure consistency of content and messaging across channels
Manage content localization process: adjust global material for local adaptation in order to secure local relevance
Continuously optimize the content, editorial process and efficiency, and contribute to the development with insights, recommendations and solutions in the area of content
Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
Work closely on a daily basis with range, merchandising, and digital performance functions to secure cross-functional alignment in the wider E-commerce team
Coordinate and execute local A/B testing acting in line with guidelines
Manage digital assets and publish locally relevant content on IKEA digital channels
Responsible for reviewing content assets, identify improvements, create images & films and publish in digital channels
Continuously work with and organize digital content assets based on received plans
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact (for example Digital, Communications, Sustainability, BNOF (Business Navigation Operations & Finance), People & Culture)
Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
Requirements:
Broad knowledge of Marketing Communication in Retail
Broad knowledge of the Marketing creative & production process
Broad knowledge of Life at Home and Home Furnishing
Deep knowledge of dynamic content creation
Good knowledge of evaluating creative communication
Broad knowledge of marketing technology
Broad knowledge of media channels
Good knowledge of the IKEA multichannel reality and online customer behaviors
Good knowledge of IKEA Concept, IKEA Brand Identity and IKEA Culture & Values
Ability to understand the role of Commercial as an integrated part of the IKEA business
Strong creative writing and editing skills
Strong digital content creation skills
Ability to deliver within scope of tasks and perform with quality and speed
Ability to follow up on work done and capture learnings to improve