Online Content Specialist, IKEA

Online Content Specialist

IKEA

Location:
China, Shanghai

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Online Content Specialist position at IKEA in Shanghai, responsible for managing content localization, optimizing editorial processes, creating new content, and publishing on digital channels while working closely with various commercial functions.

Job Responsibility:

Act as a member of the Marketing function and wider E-commerce team
Manage content localization process: adjust global material for local adaptation
Continuously optimize the content, editorial process and efficiency
Based on commercial and identified additional local needs, create new content when necessary and lead content adaptation
Work closely on a daily basis with range, merchandising, SEO and digital performance functions
Coordinate and execute local A/B testing acting in line with guidelines set from Group Digital
Manage digital assets and publish locally relevant content on IKEA digital channels
Responsible for reviewing content assets, identify improvements, create pages and publish in digital channels
Continuously work with and organize digital content assets based on received plans
Actively cooperate with all key stakeholders within commercial and beyond to secure integration
Be an active player in driving an open and sharing climate, being a role model of the IKEA values

Requirements:

Broad knowledge of Marketing Communication in Retail
Broad knowledge of the Marketing creative & production process
Broad knowledge of Life at Home and Home Furnishing
Deep knowledge concerning the relation between content writing and SEO
Deep knowledge of dynamic content creation
Broad knowledge of CRM and 1 to 1 content
Good knowledge of evaluating creative communication
Broad knowledge of marketing technology
Broad knowledge of media channels
Good knowledge of the IKEA multichannel reality and online customer behaviours
Good knowledge of IKEA Concept, IKEA Brand Identity and IKEA Culture & Values

Additional Information:

Job Posted:
September 10, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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