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This role will focus on improving the company’s direct online sales channels, enhancing customer experience on brand websites, and leveraging digital paid marketing and data to drive revenue. The client is an Exciting Global MNC well known for their innovative audio solutions, producing high-quality audio equipment and software for a wide range of applications.
Job Responsibility:
Develop and execute strategies to grow online sales and customer acquisition across APAC
Manage and optimize brand eCommerce platforms (brand.com, website) to improve conversion rates and customer experience
Plan and execute digital marketing campaigns across paid social channels such as Google, Facebook, Instagram, TikTok and email
Use data and analytics to track sales performance, customer behaviour, and marketing effectiveness
Identify opportunities for personalization, upselling and loyalty programs to increase customer lifetime value
Conduct A/B testing and website optimization to improve user journey and conversion
Work closely with regional teams, distributors and marketing partners to execute digital initiatives
Monitor competitor activity and industry trends to identify opportunities for growth
Support regional promotional campaigns and new product launches
Requirements:
Bachelor’s degree in Digital Marketing, eCommerce, Business or related field
2+ years of experience in digital marketing or eCommerce roles
Hands-on experience managing online stores or eCommerce platforms such as: Shopify, Magento, WooCommerce, Salesforce Commerce Cloud
Strong understanding of digital marketing channels including paid media, SEO and email marketing
Experience using data and analytics tools to evaluate campaign and sales performance
Ability to develop and execute strategies that drive online revenue growth
Strong communication and stakeholder management skills
Nice to have:
Experience managing APAC markets
Background in consumer electronics, retail or lifestyle brands
Understanding of how online sales work alongside retail stores and distributors