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Develop a compelling access strategy tailored for New Asset to stakeholder interests and needs and leads strategic & tactical planning for market access activities to ensure optimal patient access with appropriate price setting. Drive a Local/Regional/Global cross-functional team to develop and implement access strategies for assigned assets.
Job Responsibility:
Develop a compelling access strategy tailored for New Asset to stakeholder interests and needs and leads strategic & tactical planning for market access activities to ensure optimal patient access with appropriate price setting
Drive a Local/Regional/Global cross-functional team to develop and implement access strategies for assigned assets
Scrutinize the commercialization plan for the assigned asset from pricing &reimbursement perspectives
Obtain endorsements from TA Leads to implement access strategies
Support NAA on developing new asset assessments
Develop and implement access plans for assigned assets, which include scenario-based pricing assumptions with strategic initiatives, secure patient access and identify opportunities for accelerating launch timing
Investigate and build deep understandings of key stakeholders’ (payers, market access customers) needs and reflect these insights into business/access planning processes via leveraging real-world databases and information
Lead discussions and presentations to senior management to get required funding for launch optimization projects
Work in close alignment and cooperation with a cross-section of colleagues
Participate in JDC/J-PRC for portfolio entry, Global DP3 and Japan buy-up etc. through asset assessment in related TA as required
Develop and include value claims for the brand at NDA to support optimal access
Support NAA on developing reasonably accurate Long-rage revenue/expense/demand forecast for Pfizer pipeline assets and BD projects until 18 months prior to approval
Support NAA on developing data, insights and recommendations for Strategic Plans that include strategies, tactics, and programs to maximize the long-term potential of development compounds, and obtain senior management endorsement
Requirements:
Solid understanding of health policy and health system dynamics, access, pricing & reimbursement system and basic knowledge on HEOR/HTA/CEA
Strong English skills to communicate with global SHs and input and negotiate Japan needs
Excellent communication skills to interact with external/internal executive-level stakeholders
Knowledge of secondary data and publicly available market data, and strong analytical skills
Marketing experience in Pharma and/or other industries
New product planning & analysis, database/Market analysis
Innovative and creative strategic thinking
Project management & time management skills
Teamwork /networking & interpersonal skills, and negotiation skill