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Robert Half is partnering with an insurance client to hire an On-Page SEO Specialist. This position is remote; however, you must live in the United States within the Eastern or Central Time zone. The ideal professional will have hands-on production experience related to SEO and CMS optimization. Please note: This position will focus on the execution and production of on-page SEO. You will also play a supporting role in paid search efforts and partner cross functionally with team members on SEO best practices and strategy.
Job Responsibility:
Own, manage, and optimize provided MarCom content across enterprise CMS platforms (i.e. WordPress, Kentico, Umbraco)
Partner with MarCom to ensure content accuracy, brand consistency, accessibility (WCAG), and compliance readiness
Execute on-page SEO across multiple websites and landing pages including audits, keyword research, mapping, meta descriptions/metadata, internal linking, optimizing title tags, backlinking, and page speed
Support the execution of paid search and social campaigns including alignment with content across digital channels
Oversee SEO analytics: read, interpret, and analyze dashboards using GA4, Search Console, Looker Studio, and related tools to assess performance and identify opportunities for optimization
Utilize crawl tools such as SEMrush, Ahrefs, Moz, and/or Screaming Frog to assess page health and fix issues
Requirements:
5+ years of hands-on experience as a digital marketer within an enterprise organization or large agency environment
Bachelor's degree in Marketing, Communications, Advertising, or related field
Proficient using SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, etc.
Proven ability to use tools such as GA4, Search Console, Tag Manager, and Looker Studio to develop robust reports and provide optimization recommendations based on insights
Experience utilizing project management tools such as Asana, Monday.com, Smartsheet's, or Wrike
Working knowledge of HTML/CSS
Prior experience working in a remote environment
Ability to manage multiple projects simultaneously
High attention to detail and critical thinking skills