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Direct Agents is looking for an experienced Media Strategist to lead client accounts, deliver standout campaigns, and build impactful relationships across paid media channels. The ideal candidate is a results-oriented problem solver with a passion for data-driven performance marketing and a desire to achieve and exceed client goals. As a Media Strategist, you will serve as a key client experience team member and partner with clients on both a strategic and tactical level. You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.
Job Responsibility:
Act as one of the main points of contact for assigned client accounts
Develop a deep understanding of each client’s business, industry, and competition
Lead the media strategy and planning process
Work with paid media execution teams to guide media optimization and implement experimentation strategy
Interpret results from various analytics sources to ensure clients’ goals are being met and identify areas for improvement
Lead weekly/bi-weekly client status calls, quarterly business reviews, and other client meetings
Advance relationships with clients and identify account growth opportunities
Bring strategic and innovative ideas to client engagements based on client goals and understanding cross-channel marketing dynamics
QA all client-facing deliverables
Overseeing account and specialist teams on a project and client basis
Requirements:
4-6 years of experience in Paid Social and/or Paid Search Marketing, preferably with e-commerce/entertainment/direct response clients
Comfortable handling raw data and identifying trends
Excellent analytical and problem-solving skills
Strong proficiency in Microsoft Excel
Having an expert understanding of customer acquisition and direct response online marketing a big plus
An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative
A "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
Excellent written and verbal communication skills with the ability to communicate effectively across all levels
Ability to prioritize tasks, multitask, and manage time efficiently
Nice to have:
Having an expert understanding of customer acquisition and direct response online marketing a big plus
What we offer:
Potential bi-annual bonus pay is based on company and individual performance
Annual compensation reviews based on performance
Proprietary Technology: Work with Kanopy, our custom-built platform that powers smarter marketing decisions
Growth-Focused Culture: 4.5-year average employee tenure, 5-year average client tenure, and a team that values innovation over the status quo
Strategic Client Work: Partner with fast-growing brands to drive meaningful revenue growth
Minority-Owned Leadership: Powered by diversity, passion, and innovation since 2003