Omnichannel Marketing Lead - Western Europe

• Develop and maintain a regional omnichannel strategy framework that aligns regional objectives with enterprise-level goals
• Translate global playbooks, frameworks, and optimization standards into regional omnichannel strategies and insights
• Champion a test-and-learn culture—facilitating agile experimentation and performance improvements across markets and audience segments
• Identify performance trends and synthesize regional learnings into actionable global guidance for campaign orchestration
• Partner closely with Omnichannel Capability Leads (SEO, Advertising, Social, Lifecycle, Web Experience) to align strategic planning with channel expertise and innovation
• Collaborate with internal partners in Brand, Corporate Communications, Analytics, Creative, and Marketing Ops to ensure effective campaign setup, measurement, and optimization
• Stay current on evolving global privacy, data, and advertising regulations impacting healthcare and medical device marketing
• Build strong relationships with regional marketing leaders and provide consultative support for strategic planning, media mix, and investment allocation

• 8+ years of experience in omnichannel or digital marketing, including campaign strategy, performance marketing, and optimization
• Significant agency experience is a benefit—including technology expertise, team leadership, client engagement, and multichannel strategy development
• Proven track record of leading and mentoring high-performing strategists and specialists
• Deep knowledge of digital activation strategy across paid, owned, and earned media channels
• Experience developing and operationalizing agile testing frameworks for campaign performance improvement
• Demonstrated success aligning global and regional strategies, with emphasis on the Western Europe markets in EMEA
• Familiarity with digital marketing in regulated industries, particularly medical devices, healthcare, or life sciences
• Comfortable working with platforms and tools such as Google Ads, Meta Business Suite, Amazon Ads, DV360, GA360, Looker, DataDog, WordPress, HubSpot, and A/B Tasty
• Excellent communication, stakeholder management, and presentation skills—capable of influencing across marketing and executive levels
• Strong analytical mindset with the ability to translate data into strategic decisions and optimization plans
• Strong proficiency in English is required

Knowledge of French is a plus

• Bonus plan
• Referral bonus
• ResMed's preferred shareholding programme
• Internal career opportunity