Omnichannel Excellence Lead

The Omnichannel Excellence Lead at this Japanese subsidiary of a European pharmaceutical firm is an operational role centered on the technical execution and institutionalization of digital engagement frameworks. Rather than high-level corporate strategy, the mission focuses on the hands-on integration of commercial tactics with digital solutions to establish organizational best practices. The Lead is responsible for the business ownership of specific channels—such as email, websites, and owned media—and the execution of continuous PDCA cycles to ensure campaign accuracy. By leveraging deep technical knowledge of tools like Veeva CRM and Salesforce, the role ensures that customer journeys are seamlessly executed across the organization.