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Omnichannel Engagement Manager

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Social Value Portal Ltd

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Location:
United Kingdom , Maidenhead

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.

Job Responsibility:

  • Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes
  • Develop and refine OCE processes and technological solutions
  • Manage digital platforms and tools supporting cross-functional initiatives
  • Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy
  • Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools
  • Measure and monitor local OCE effectiveness using defined KPIs
  • Ensure understanding of and adherence to legal and compliance requirements for OCE activities
  • Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels
  • Actively participate in the Brand Plan co-creation process with cross-functional teams
  • Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry

Requirements:

  • University degree or higher qualification in a relevant field (or equivalent professional experience)
  • 5–7 years’ experience in the pharmaceutical industry
  • Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation
  • Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance
  • Experience using CRM systems, marketing automation platforms, and analytics tools
  • Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs
  • Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development)
  • Strong understanding of customer engagement channels
  • Strong project management skills, including management of stakeholders, budgets, vendors, and cross-functional teams
  • Excellent stakeholder management and collaboration skills
  • Outstanding communication, interpersonal, and presentation skills
  • Solid understanding of CRM systems, ideally across multiple vendors
  • Strong analytical and digital marketing capability, including experience with engagement analytics
  • Ability to interpret data and customer insights to inform strategy

Nice to have:

Familiarity with NHS structure and decision-making processes

Additional Information:

Job Posted:
March 01, 2026

Employment Type:
Fulltime
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