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The postholder will lead the design and execution of integrated, data-driven engagement strategies across digital and field channels for the UK & Ireland portfolio. They will partner with cross-functional teams — including Brand, Medical, Compliance, and Field Sales — to ensure healthcare professionals (HCPs), NHS stakeholders, and patients experience consistent, relevant, and compliant interactions. This role plays a critical part in transforming how we communicate with the UK & Ireland healthcare community, delivering meaningful, measurable, and ABPI-compliant engagement that supports improved patient outcomes.
Job Responsibility:
Support the planning, development, coordination, implementation, and evolution of the Omnichannel Customer Engagement (OCE) strategy and programmes
Develop and refine OCE processes and technological solutions
Manage digital platforms and tools supporting cross-functional initiatives
Support the development and execution of campaigns, including asset creation aligned with brand objectives and CSL OCE strategy
Advise local Brand and customer-facing teams on OCE topics and enable effective use of OCE tools
Measure and monitor local OCE effectiveness using defined KPIs
Ensure understanding of and adherence to legal and compliance requirements for OCE activities
Act as the key affiliate contact for Global OCE, fostering best-practice sharing and supporting capability building at both global and local levels
Actively participate in the Brand Plan co-creation process with cross-functional teams
Ensure the team remains up to date with state-of-the-art digital resources and best-in-class practices within and beyond the pharmaceutical industry
Requirements:
University degree or higher qualification in a relevant field (or equivalent professional experience)
5–7 years’ experience in the pharmaceutical industry
Demonstrable experience in omnichannel or multichannel marketing within a UK pharmaceutical or medtech organisation
Strong knowledge of UK pharmaceutical regulations, including the ABPI Code of Practice, GDPR, and MHRA guidance
Experience using CRM systems, marketing automation platforms, and analytics tools
Proven experience designing, planning, and delivering omnichannel/digital marketing campaigns, including measurement and reporting of analytics and KPIs
Experience managing operational processes critical to omnichannel marketing in pharma (e.g., Closed-Loop Marketing, Customer Engagement Orchestration, Brand Planning, CME plan development)
Strong understanding of customer engagement channels
Strong project management skills, including management of stakeholders, budgets, vendors, and cross-functional teams
Excellent stakeholder management and collaboration skills
Outstanding communication, interpersonal, and presentation skills
Solid understanding of CRM systems, ideally across multiple vendors
Strong analytical and digital marketing capability, including experience with engagement analytics
Ability to interpret data and customer insights to inform strategy
Nice to have:
Familiarity with NHS structure and decision-making processes