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Omnichannel E-Commerce Manager (CPG)

United States, Grand Rapids Employment contract 72600.00 - 90800.00 USD / Year · Job Posted May 13, 2026
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Job Description

This position is #Hybrid , in the office 3 days a week and requires travel . You will partner closely with the sales team to accelerate measurable omnichannel sales growth for clients. Support multiple CPG brands across retailer omnichannel platforms, delivering integrated marketing strategies and execution , across digital and in-store touchpoints in partnership with retailers.

Job Responsibility

  • Partner with clients to define retail marketing objectives, performance metrics, and growth strategies
  • Build and maintain strong relationships with retailer marketing teams
  • Collaborate cross-functionally with account teams to align in-store and online strategies to build effective marketing strategies
  • Lead campaign planning, activation, and performance optimization across digital and in-store media for our clients
  • Evaluate digital shelf conditions by assessing product content and performance against retailer standards and best in class benchmarks
  • Be the go-to-resource on retailer marketing, helping sales teams and clients understand retailer priorities, platforms, and best practices to drive stronger share of voice in the retail environment
  • Collaborate with other E-Commerce managers and directors across the organization for best practices and enhance overall service offerings
  • Lead themed multi-brand marketing campaigns in collaboration with retailer marketing teams, unlocking more effective and strategic retailer marketing solutions for clients
  • In partnership with retailer marketing teams, lead and host client webinars to help educate, inform, and strengthen retailer marketing alignment
  • Support sales team leaders in driving new business opportunities by developing sell sheets and presenting retail marketing capabilities and resources
  • Travel to meet with clients for in-person meetings approximately every 8 weeks

Requirements

  • High School Diploma or GED required
  • Bachelor’s degree preferred
  • 5+ years of experience in business, customer management, or a related field, with a strong e-commerce background in multi-channel retail
  • Strong retail consumer marketing strategy development and execution experience
  • Hands-on experience with digital shelf management, content optimization, and online merchandising strategies
  • Familiarity with retailer-specific e-commerce processes preferred
  • Strong project management and cross-functional collaboration skills
  • Analyze performance data and translate insights into actionable strategies
  • Experience supporting budget planning, performance tracking, and reporting
  • Worked in platforms such as PIM, DAM, and content management systems preferred

Nice to have

  • Familiarity with retailer-specific e-commerce processes
  • Worked in platforms such as PIM, DAM, and content management systems
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