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Pfizer Logo Pfizer · -

Omnichannel Content Manager

Japan, Tokyo · Job Posted February 20, 2026
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Job Description

As an Omnichannel Content Manager you will be responsible for overseeing and managing all aspects of our content creation in the relevant channels in Japan. You will play a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences. The Omnichannel Content Manager is a dynamic position working very closely with the CCMs and marketing teams

Job Responsibility

  • Plan and produce engaging visual and written content for portals, email campaigns, and social media
  • Localize global/regional brand content to meet Japan’s digital and regulatory requirements
  • Adapt content for platforms like LINE, RTE, and Salesforce integrations
  • Implement and manage digital campaigns, including web editing and social media
  • Track performance metrics and optimize content based on analytics
  • Reuse and repurpose high-quality content across channels and markets
  • Use GenAI tools to accelerate content creation, including translation and layout finalization
  • Create content from source materials using GenAI, Adobe Suite, and internal platforms like CANVAS
  • Participate in pilot programs to test new AI functionalities and workflows
  • Ensure content complies with medical, legal, and regulatory standards
  • Collaborate with medical reviewers and brand teams to align messaging
  • Avoid conflicts of interest by separating creation, review, and approval roles
  • Work within content studios to manage high-volume, fast-turnaround content (e.g., EDMs, banners)
  • Collaborate with marketing teams to orchestrate customer journeys and improve processes
  • Operate in agile environments with tagging, project management, and cross-functional governance
  • Scrum master of the Japan Content Studio

Requirements

  • Relevant degree education (e.g. marketing, communication, business or equivalent)
  • Strong experience within digital marketing and content creation
  • Understand and have basic knowledge of marketing automation
  • Hands-on experience on creating newsletters and website content
  • editing copy, optimizing campaigns, photo editing, layout and design
  • Expertise in social media campaign execution and optimization
  • Experience in website analytics tools and website CMS (Drupal, Wordpress, etc.)
  • Expertise in the Adobe Suite (Canva, Abobe Creative Cloud)
  • Story telling skills within different content formats
  • Proven track record in ability to work and multi-task under pressure, respond quickly to changing situations in complex project environments, prepare responses/narrative quickly and clearly and use personal initiative
  • Excellent communication and collaboration skills
  • Understanding of pharmaceutical marketing compliance requirements of the market is a must
  • Understanding of pharmaceutical business and key business drivers
  • Proactive and self-directive mindset
  • Fluency in Japanese required
  • English optional but highly desired
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