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Lead the development and execution of omnichannel strategies for a dynamic pharmaceutical company, driving customer engagement and optimizing the customer experience.■About the companyOur client is a leading global pharmaceutical company with a strong commitment to innovation and patient care particularly in rare cancer. They offer a collaborative and supportive work environment, providing opportunities for professional growth and development.■Role & ResponsibilitiesAs the Omnichannel and Digital Strategy Manager, you will play a pivotal role in shaping and guiding the omnichannel and digital strategies. You’ll coach and orchestrate cross-functional teams to enhance customer engagement and optimize the customer experience across various channels. You will work closely with marketing, medical teams, and the field force to ensure effective integration of omnichannel solutions aligned with business goals. You will also serve as a key liaison between HQ and local teams, championing innovative solutions and ensuring their successful implementation.
Job Responsibility:
Lead the development and execution of omnichannel strategies for a dynamic pharmaceutical company, driving customer engagement and optimizing the customer experience
Develop and lead omnichannel and digital strategies
Collaborate with marketing and other stakeholders to gather insights and define project scope
Oversee the planning, execution, and delivery of omnichannel projects
Work with internal teams (marketing, medical, IT, sales) and external vendors
Monitor project progress, identify risks, and implement mitigation strategies
Analyze and report on project performance
Ensure consistency and quality across all customer touchpoints
Stay abreast of industry trends and emerging technologies
Provide strategic guidance and support to marketing teams
Champion innovative solutions and participate in their implementation
Requirements:
Bachelor's degree in Marketing, Communication, Business Administration, or related field. An advanced degree is a plus
Minimum 5 years of experience in marketing, customer experience, or a related field, with a focus on omnichannel initiatives and digital strategy
Proficiency in BI tools (Tableau, Power BI, QlikView, or similar)
Proficiency in Excel
Strong knowledge of SQL and database management. Experience with Big Query/Google Cloud Platform is a plus
Experience with data warehousing, data management, and data governance concepts
Excellent analytical and problem-solving skills
Strong communication and interpersonal skills
Ability to manage multiple projects and priorities
Experience working in a pharmaceutical or healthcare setting is preferred