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Omni Channel Head

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Randstad

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Location:
China , Shanghai

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Category:

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Contract Type:
Not provided

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Salary:

960000.00 - 1200000.00 CNY / Year

Job Description:

Reporting Line: You will report directly to the General Manager. Direct Reports: You will lead a high-performing team including the Trade Marketing Manager, eCommerce Manager, KA Manager, and Distribution Partner (DP) Manager. Collaboration: The role involves close cross-functional partnership with Finance, Operations, Marketing, Legal, and the On-Premise team

Job Responsibility:

  • Creating the Off Premise vision, developing multi-year business plans, and managing channel sales and profit plans
  • Managing the Master Distribution Partner (DP) using S.T.D. principles (Set Priorities, Track Results, Drive Action) to ensure growth in distribution, execution, and volume
  • Driving "Category Captaincy" with strategic retailers, leveraging shopper insights and data to grow market share
  • Overseeing budget allocations, trade spending (ROI tracking), and volume forecasting to ensure alignment with company policies and financial targets

Requirements:

  • 10+ years of sales experience in a multi-national company (Beverage or High-End Food preferred)
  • 2+ years as a National Off Premise leader or National KA Head
  • Deep expertise in Key Account management, DP management, and eCommerce management
  • Strong ability to develop commercially focused strategies and analyze customer data to derive actionable conclusions
  • Successful front-line retail negotiation experience and excellent presentation skills
  • Bachelor’s degree or higher
  • Native Mandarin speaker with a very strong command of English (verbal and written)
  • Willingness to travel approximately 25% of the time

Additional Information:

Job Posted:
April 05, 2026

Expiration:
June 02, 2026

Employment Type:
Fulltime
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