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Coca-Cola HBC Logo Coca-Cola HBC · -

OBPPC Manager (Strategic Pack & Price Manager)

Egypt, Cairo · Job Posted February 19, 2026
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Job Description

We are looking for an OBPPC Manager, a strategic, analytical, and commercially minded leader who can turn data into compelling commercial stories, influence senior stakeholders, and own end‑to‑end delivery of pack & price initiatives from insights to execution. This role sits within the Revenue Growth Management (RGM) unit, a strategic function responsible for shaping profitable growth across the business. As an OBPPC Manager (Strategic Pack & Price Manager), you will lead the strategy for how our brands compete across occasions, packs, prices, and channels, ensuring we deliver sustainable, profitable growth. Using the OBPPC framework (Occasion, Brand, Pack, Price, Channel), you optimize pack assortment, identify new revenue pools, optimize our category, brand, pack and channel mix, and shape pricing strategies that improve volume, transactions, NSR, Gross Profit, and value share.

Job Responsibility

  • Lead the end‑to‑end Pack & Price (OBPPC) strategy within the Revenue Growth Management unit
  • Identify new revenue pools across occasions, channels, consumer groups, and packs
  • Optimize category, brand, pack, and channel mix to improve penetration, value share, and competitiveness
  • Define pricing guardrails and guidelines that deliver a healthy, profitable growth algorithm
  • Build and present compelling commercial stories to senior leadership using data‑driven insights
  • Analyze multiple data sources including internal sales & customer data, retail audit data, shopper insights & consumer research
  • Convert complex data into clear recommendations that influence commercial decisions
  • Conduct pricing, elasticity, mix, and portfolio simulations to shape strategy
  • Drive initiatives from insight → business case → execution
  • Work closely with Sales, Marketing, Finance, Supply Chain and Category teams to land initiatives flawlessly
  • Provide continuous updates on pack, price, and RGM initiatives to senior stakeholders
  • Strengthen RGM understanding across the commercial organization
  • Champion data‑driven decision‑making and ensure pack & price principles are embedded across teams
  • Lead SKU rationalization and identify opportunities to simplify or optimize the portfolio
  • Define the right pack assortment for each channel and occasion using OBPPC
  • Support new pack development and pricing strategies to drive recruitment and premiumization

Requirements

  • 8+ years of total commercial experience, with minimum 2–3 years in FMCG
  • Background in Trade Marketing (strategy-focused), Category Management, Brand Management, Commercial Strategy, or Revenue Growth
  • Strong analytical ability to interpret sales, shopper, and consumer data
  • Excellent storytelling and presentation skills with the ability to influence senior stakeholders
  • Advanced PowerPoint and Excel skills
  • Experience with SAP BW and Nielsen Discover is a plus
  • Strong understanding of portfolio strategy, pricing, P&L levers, and market insights

Nice to have

Experience with SAP BW and Nielsen Discover is a plus

What we offer

  • Development opportunities
  • Equal opportunity employer
  • Flexible Time
  • Free product quota
  • Work with iconic brands
  • Supportive team
  • Buddy system during onboarding
  • International career opportunities
  • Unique core values
  • Competitive remuneration and social package
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