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We are seeking a proactive and detail-oriented Marketing Director with 12+ years of experience in B2B marketing, ideally within professional HR services for LHH’s new HR & Talent Advisory business line. This role will play a pivotal part in building and executing marketing campaigns, managing multiple projects, and supporting strategic initiatives that drive lead generation, client engagement, and brand growth. You’ll collaborate across teams and will have the opportunity to take ownership of projects in the Global Marketing team, a fast-paced, collaborative environment. This is a high-impact role ideal for a builder, someone who can develop strategic plans while rolling up your sleeves to execute programs, content, and campaigns that accelerate awareness, demand, and revenue.
Job Responsibility:
Assist in the building and execution of integrated marketing campaigns across digital, email, social media, and events, specifically to the US, Canada and the UK
Coordinate day-to-day project timelines, deliverables, and communications for multiple concurrent marketing initiatives
In partnership with Product Marketing, support content development, including blogs, whitepapers, case studies, and presentations, for the US, Canada and UK markets, using your strong understanding of HR and B2B audiences
Manage CRM and email marketing tools to execute nurturing campaigns and track lead activity. Be laser focused on lead generation to ensure monthly and annual targets are met
Report on campaign performance using analytics tools
recommend optimizations based on insights
Contribute to the planning and execution of webinars, trade shows, and other client-facing events
Develop and own the marketing strategy for the new HR & Talent Advisory practice in US, Canada, UK and Ireland
Execute integrated campaigns that drive awareness, pipeline growth, and thought leadership visibility
Manage multi-channel programs including digital, email, events, partnerships, social, and paid media
Collaborate with sales to support lead nurturing, enablement, and conversion
Build campaigns that target existing clients and focus on trust and loyalty with senior HR leaders in existing accounts
Lead the localization of global content such as reports, blogs, webinars, benchmarks, and case studies. Building local content as needed
Elevate the voice of subject-matter experts through thought leadership platforms through your marketing and business colleagues
Ensure all content supports our brand, POV, and strategic priorities
Monitor performance, track ROI, and optimize programs based on data-driven insights
Measure practice-specific KPIs including pipeline contribution, engagement, and awareness
Provide regular reporting and recommendations to marketing and practice leaders
Work closely with the US, Canada, UK and Ireland marketing and product marketing leads to ensure messaging consistency, shared insights, and cohesive positioning across regions
Participate in global campaigns and adapt assets for North American and UK audiences
Coordinate with cross-functional teams including digital, communications, product marketing, and field marketing
Requirements:
8–12+ years of B2B marketing experience, ideally within HR services, consulting, professional services, or talent management
Proven experience in building, launching and scaling a new product, practice, or business line
Strong GTM, content strategy, and campaign development abilities
Ability to balance strategic thinking with hands-on execution
Excellent communication and stakeholder-management skills across regions and disciplines
Experience working in matrixed, fast-paced and global environments
Proven ability to manage multiple projects with tight deadlines and shifting priorities
Strong project management skills and comfort leading cross-functional discussions
Strong writing, editing, and content development skills with attention to detail
Confident working across regions and balancing multiple stakeholders
Familiarity with marketing automation platforms (e.g., Pardot), CRM systems (e.g., Salesforce), and digital marketing tools (e.g., Google Analytics, LinkedIn Ads)
Self-starter with a collaborative mindset and eagerness to learn and grow within a dynamic team
What we offer:
medical, dental, vision, term life and AD&D insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans, and a 401k plan or a non-qualified deferred compensation plan
Personal Time Off (PTO) on an accrual basis per year, Paid Holidays, and up to 6 weeks of Paid Parental Leave