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Sytner BMW Worcester Logo Sytner BMW Worcester · Sales

New Car Performance Manager

United Kingdom, Maidenhead · Job Posted July 04, 2026
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Job Description

Sytner BMW Maidenhead has an exciting opportunity for a passionate, ambitious and results-driven New Car Sales Performance Manager to join our leadership team. Reporting directly to the Head of Business, this role has been specifically designed to focus purely on driving new car sales performance. Unlike traditional sales management positions, responsibility for stock management, vehicle preparation, demonstrator management, pricing administration and other operational process sits within our dedicated Sales Operations function, allowing you to devote 100% of your time to leading and developing a high-performing sales team. You will lead our New Car Business Manager, Sales Executives and Product Expert, creating a culture of accountability, energy and performance whilst delivering an exceptional customer experience.

Job Responsibility

  • Driving new vehicle sales performance through exceptional enquiry management and conversion
  • Leading from the front by personally engaging customers, closing sales opportunities and maximising finance penetration
  • Developing and executing targeted prospecting strategies to generate new business opportunities
  • Creating and delivering a structured plan to engage daily service customers and convert them into future vehicle sales opportunities
  • Coaching and developing the sales team to improve individual and collective sales performance
  • Driving improvements in Finance & Insurance performance through regular coaching, observation and development sessions
  • Recruiting, onboarding and developing future sales talent
  • Conducting regular one-to-one reviews, performance discussions and development plans with team members
  • Monitoring sales activity, conversion rates and key performance indicators to identify opportunity
  • Creating a highly motivated, engaged and customer-focused sales environment
  • Supporting the delivery of retailer events, campaigns and sales initiatives to maximise market share and profitability

Requirements

  • Proven track record of delivering strong sales and finance performance within the motor industry
  • Exceptional leadership, coaching and people development skills
  • Ability to motivate, engage and inspire a team to achieve ambitious targets
  • Excellent communication and relationship-building skills
  • Strong commercial acumen with a focus on maximising sales opportunities
  • Passion for delivering outstanding customer experiences
  • High levels of energy, resilience and personal accountability
  • Ability to identify opportunities, challenge the status quo and implement innovative sales strategies
  • Desire to continually improve both personal and team performance

What we offer

  • Enhanced Holiday Entitlement – 33 days inc. bank holidays
  • Industry-leading Maternity, Paternity and Adoption Pay
  • Career Development
  • Recognition of Long Service every 5 years
  • Discounted Car Schemes
  • High Street Discounts
  • Discounted Gym memberships
  • Cycle to work scheme
  • One day a year paid voluntary / community work
  • Free Parking
  • Flexible working solutions
  • Enhanced Long Service Awards
  • Learning and Development Opportunities
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