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Advocate Group Logo Advocate Group · Sales

New Business Sales Manager

United Kingdom, London 45000.00 - 55000.00 GBP / Year · Job Posted December 15, 2025
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Job Description

New Business Sales Manager –Public Sector - Education, Healthcare, Defence and Wider Public Sector. Drive growth. Win new customers. Make real impact. Join one of the UK’s most dynamic premium water companies. We’re now hiring a New Business Sales Manager to spearhead Foodservice growth and open new routes to market, while expanding distribution across the Public Sector, including Workplace, Education, Healthcare and wider government-supported services. This is a pure new-business role: mapping the market, identifying high-value operators, building strong relationships, and converting opportunities into meaningful, scalable revenue.

Job Responsibility

  • Own and develop the new-business cycle: sourcing, pitching and converting across routes to market and end customer
  • Build a strong pipeline across your customer universe, identifying gaps, trends and whitespace
  • Deliver compelling brand plans that showcase the Tŷ Nant range and ensuring the correct fit by prospect type
  • Negotiate commercial agreements that drive profitable, sustainable growth
  • Manage the ongoing relationship with the customer looking at continuous growth and improvement
  • Champion the brand externally, representing a premium British business with huge potential

Requirements

  • Existing relationships with key buyers and decision-makers across Education, Healthcare, Defence and wider Public Sector channels
  • Strong knowledge of wholesale and route-to-market formats
  • Proven track record of winning new accounts within wholesale-led environments, foodservice groups or public-sector frameworks, ideally within drinks or a closely related category
  • Commercially sharp, with the ability to build persuasive, data-led pitches and negotiate confidently with senior stakeholders across multiple sectors
  • Resilient, energetic and motivated by targets, autonomy and fast-paced growth environments

What we offer

  • Bonus
  • Car Allowance
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