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New Business Sales Manager

advocate-group.co.uk Logo

Advocate Group

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Location:
United Kingdom, London

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Category:
Sales

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Contract Type:
Not provided

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Salary:

45000.00 - 55000.00 GBP / Year

Job Description:

Join one of the UK’s most dynamic premium water companies. Tŷ Nant Water produces and distributes a portfolio of leading water brands across 4 production sites in England, Scotland and Wales, including Tŷ Nant, TAU, Llanllyr Source, Decantae, Strathmore and Fonthill Spring Water. Together, these brands give Tŷ Nant one of the strongest and most versatile water portfolios in the UK. We’re now hiring a New Business Sales Manager to spearhead Foodservice growth and open new routes to market, while expanding distribution across the Public Sector, including Workplace, Education, Healthcare and wider government-supported services. This is a pure new-business role: mapping the market, identifying high-value operators, building strong relationships, and converting opportunities into meaningful, scalable revenue. You’ll drive wider availability for the portfolio, open strategic doors, and ensure our brands gain strong visibility across these nationally influential channels.

Job Responsibility:

  • Own and develop the new-business cycle: sourcing, pitching and converting across routes to market and end customer
  • Build a strong pipeline across your customer universe, identifying gaps, trends and whitespace
  • Deliver compelling brand plans that showcase the Tŷ Nant range and ensuring the correct fit by prospect type
  • Negotiate commercial agreements that drive profitable, sustainable growth
  • Manage the ongoing relationship with the customer looking at continuous growth and improvement
  • Champion the brand externally, representing a premium British business with huge potential

Requirements:

  • Existing relationships with key buyers and decision-makers across Education, Healthcare, Defence and wider Public Sector channels
  • Strong knowledge of wholesale and route-to-market formats
  • Proven track record of winning new accounts within wholesale-led environments, foodservice groups or public-sector frameworks, ideally within drinks or a closely related category
  • Commercially sharp, with the ability to build persuasive, data-led pitches and negotiate confidently with senior stakeholders across multiple sectors
  • Resilient, energetic and motivated by targets, autonomy and fast-paced growth environments
What we offer:
  • Bonus
  • Car Allowance

Additional Information:

Job Posted:
December 15, 2025

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

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