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We are looking for a proactive New Business Outreach Executive to bolster the growth of our communications consultancy. While our core specialism is corporate reporting, this role will also support broader propositions, including employee engagement, digital and sustainability. In this role, you will be working under the guidance of the New Business Director and taking responsibility for executing an established new business strategy and plan. This is a hands-on role focused on outbound activity, which includes identifying and building prospect lists, conducting both cold and warm outreach and managing outreach campaigns. Success in this role will be defined by the ability to identify and target the right prospects and to translate the outreach activity into valuable client meetings and engagement at events.
Job Responsibility:
Execute outbound new business activity in line with the agreed strategy and KPIs
Conduct cold outreach via email and phone to senior decision-makers
Research, build and maintain targeted prospect lists across relevant sectors
Qualify leads and seek to secure introductory meetings for the New Business Director and Proposition Leads
Support follow-up activity and nurture prospects through the early stages of the pipeline
Maintain accurate records of all outreach activity, responses and outcomes – using Pipedrive
Always seek to refine messaging and targeting to improve responses and outcomes
Build in-depth knowledge of our prospects and identify new ways to engage with different stakeholders in the same organisation
Help convert prospects into clients across corporate reporting, digital, employee engagement and sustainability
Track the success of your outreach
Requirements:
Proven experience in new business development, outreach or sales within professional services, communications, consultancy or agency environments
Demonstrate confidence and credibility in cold calling and cold emailing senior stakeholders
Strong research skills and ability to identify and prioritise high-quality prospects
Excellent written and verbal communication skills
Comfortable working to KPIs/targets and managing outreach activity independently
Professional, credible and a positive ambassador for the consultancy
Nice to have:
Experience managing outreach campaigns using a CRM system (Pipedrive)
Ideally, you have some experience working in a creative or communications consultancy setting