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This role is super exciting and I am very happy to be working with a renowned and established drinks wholesaler, supplying a wide range of beverages to the UK’s most prestigious bars, pubs, and restaurants. With a strong reputation in the industry and a commitment to delivering excellent customer service, they are now looking for a dynamic New Business Manager to drive growth across the on-trade sector in the Liverpool / Merseyside area.
Job Responsibility:
Drive growth across the on-trade market in the North West of England
Develop and implement strategies to grow market share and increase sales volume
Identify and build relationships with key accounts, including pubs, bars, and restaurants
Lead negotiations with new and existing clients to secure long-term partnerships
Work closely with internal teams (marketing, logistics, and sales) to ensure customer satisfaction and delivery efficiency
Analyze market trends and competitor activity to identify new opportunities
Provide regular sales forecasts and performance reports to senior management
Requirements:
Proven track record in business development or sales within the on-trade sector
Strong understanding of the drinks wholesale industry
Excellent relationship-building skills and the ability to influence decision-makers
Highly self-motivated with a results-driven mindset
Ability to work independently and manage a diverse portfolio of clients
Strong analytical and strategic thinking skills
Full driving license and willingness to travel across the North of England
What we offer:
Competitive salary package with performance-based bonuses plus car allowance
Professional development and career growth opportunities