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New Business Content Specialist

United States 70000.00 - 75000.00 USD / Year · Job Posted February 20, 2026
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Job Description

Oversight, management, and creation of written materials to support sales and marketing efforts for the CTI organization. Authors RFP responses, proposals, marketing materials, presentations, regular blog and LinkedIn content, coordinating with internal teammates as necessary. Actively participates in internal sales meetings, generates concepts for sales and marketing initiatives, provides conference support and other similar task types. Independently manage role specific tasks associated with sales and marketing opportunities using the Brown & Brown Client Relationship Management (CRM) and task management tools. Positively impact company growth by creating highly effective promotional materials.

Job Responsibility

  • Create sales and marketing materials for the CTI organization
  • Design proposal content tailored for varied target audiences
  • Support the sales and marketing team throughout the RFP process by leading the content management and overall response process
  • Develop, maintain and lead the continual RFP response library process
  • Edit and proofread content/subject matter expert responses to maintain proper grammar, message clarity and brand consistency
  • Initiate ideas and creation of sales sheets, articles, white papers, case studies, presentation slides and other marketing pieces as requested
  • Maintain and lead creation of the presentation slide content library and the process to review and update the content annually
  • Develop, maintain and lead the continual case study library and the process to review and update the content annually
  • Research trending industry topics to compose regular blog and LinkedIn content, coordinating with subject matter experts when necessary
  • Support conference material development as requested
  • Lead relationship with Brown & Brown Corporate Marketing team on behalf of the CTI organization
  • Develop, manage and lead content ideas and creation for the CTI website including management Search Engine Optimization (SEO) reporting and management of updates based on the reporting results
  • Actively participate in regularly scheduled internal sales meetings
  • Lead, develop, implement, and support the Annual Marketing Plan for CTI

Requirements

  • Bachelor’s degree with a Marketing or English emphasis
  • 3+ years’ experience in sales/marketing communications
  • 2+ years’ experience in the healthcare benefits industry
  • Project lead experience
  • Exceptional writing and editing skills
  • Independent research skills
  • Proficient with MS Office Suite and Adobe Creative Suite

Nice to have

  • Client Management Relationship (CRM) tool management experience
  • Marketing plan development experience
  • LinkedIn experience
  • Website content management experience

What we offer

  • Medical/Rx
  • Dental
  • Vision
  • Life Insurance
  • Disability Insurance
  • ESPP
  • 401k
  • Student Loan Assistance
  • Tuition Reimbursement
  • Free Mental Health & Enhanced Advocacy Services
  • Paid Time Off
  • Holidays
  • Preferred Partner Discounts

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