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Oversight, management, and creation of written materials to support sales and marketing efforts for the CTI organization. Authors RFP responses, proposals, marketing materials, presentations, regular blog and LinkedIn content, coordinating with internal teammates as necessary. Actively participates in internal sales meetings, generates concepts for sales and marketing initiatives, provides conference support and other similar task types. Independently manage role specific tasks associated with sales and marketing opportunities using the Brown & Brown Client Relationship Management (CRM) and task management tools. Positively impact company growth by creating highly effective promotional materials.
Job Responsibility:
Create sales and marketing materials for the CTI organization
Design proposal content tailored for varied target audiences
Support the sales and marketing team throughout the RFP process by leading the content management and overall response process
Develop, maintain and lead the continual RFP response library process
Edit and proofread content/subject matter expert responses to maintain proper grammar, message clarity and brand consistency
Initiate ideas and creation of sales sheets, articles, white papers, case studies, presentation slides and other marketing pieces as requested
Maintain and lead creation of the presentation slide content library and the process to review and update the content annually
Develop, maintain and lead the continual case study library and the process to review and update the content annually
Research trending industry topics to compose regular blog and LinkedIn content, coordinating with subject matter experts when necessary
Support conference material development as requested
Lead relationship with Brown & Brown Corporate Marketing team on behalf of the CTI organization
Develop, manage and lead content ideas and creation for the CTI website including management Search Engine Optimization (SEO) reporting and management of updates based on the reporting results
Actively participate in regularly scheduled internal sales meetings
Lead, develop, implement, and support the Annual Marketing Plan for CTI
Requirements:
Bachelor’s degree with a Marketing or English emphasis
3+ years’ experience in sales/marketing communications
2+ years’ experience in the healthcare benefits industry
Project lead experience
Exceptional writing and editing skills
Independent research skills
Proficient with MS Office Suite and Adobe Creative Suite