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Define and develop retail network and complete aftersales strategies for UK in line the Lotus Cars sales and service strategy (retail & fleet sales, retail partners, traditional dealers, service points & contracts in place). The role includes decision on strategy by market area, dealer appointments, terminations, replacements, and improvement process. The role will involve close liaison with the Head of Sales for agreed requirements and targets.
Job Responsibility:
Define and develop retail network and complete aftersales strategies for UK in line the Lotus Cars sales and service strategy
Market Analysis and Priorities: Develop a process and structure to assess the UK & I Lotus existing network
Identify the most efficient representation in all areas ensuring coverage that releases the potential for Lotus Cars existing and future products and programmes
Utilise competitive data, economic, demographic and other relevant information such as legislation variables to adjust and confirm go to market strategies
Build an optimised setup and timeline for transition to target in each area
Review of vehicle parc and network optimisation for after service
Network Development: Deliver the level of network expansion in UK & I required to drive profitability and growth for Lotus Cars
Monitor and maintain retailer P&L with a view to return on investment including cost reduction and profit maximisation
Support in: Identifying and recruiting strategic network retail partners/agents
Working closely with the Head of Network Projects to lead & initiate new projects
Develop, manage and monitor network performance lifecycle programs related to KPIs/ OKRs, contractual standards, brand requirements, margin expectations, sales & aftersales evaluations and network optimization
Establish the governance and process framework to lead the Network Performance Management programme across the network in alignment with the regional framework
Liaise directly with the appropriate teams at Lotus Europe and Global and throughout the global business to ensure compliance to proposed new facility guidelines
Manage the associated internal approval process, including Board-level approval and preparation of contracts
Create a suite of materials to support the appointment of retail partners, commensurate with the Lotus brand and including such information as an overview presentation, application pack, and business plan and marketing plan templates (with input from other Lotus departments)
Ensure legal compliance of all Network Development actions, programs, and policies
Create and manage new retail partners induction classes for formal introduction to Lotus staff, policies and practices
Work closely with the training manager to identify training needs with Lotus Global and ensure delivery across the network
Requirements:
Business degree or equivalent qualification
Previous experience in network development on a national scale
Strong background in contract management, including experience in dealer termination
Extremely organised, ability to work with parallel workstreams, and manage pressure
Excellent communication skills
Senior automotive experience in the development of dealer/distributor networks
Knowledge & understanding of overall retail automotive dealer operations
Skilled negotiator
Proven leader who has the ability to influence, develop and achieve objectives and create win/win outcomes
Nice to have:
Ideally experience in direct sales
What we offer:
25 days’ holiday plus bank holidays
6% pension contribution
Discretionary annual bonus scheme, based on your contribution and the performance of the company
Private Healthcare
Access to the Employee Car Ownership Scheme
Group income protection based on length of service
Paid time off for medical appointments
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT
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