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We’re looking for a Native Advertising Specialist to own end-to-end lead generation across native platforms, including Taboola, Outbrain, and Google Demand Gen. You’ll be responsible for building, launching, optimizing, and scaling performance-driven campaigns—from creative and audience strategy to landing pages and conversion optimization. This is a high-impact, hands-on role where you’ll work closely with Performance, Creative, CRO, Data, and Sales teams to drive qualified lead volume efficiently. You’ll operate both strategically and tactically, building scalable campaign systems while actively optimizing performance daily.
Job Responsibility:
Build, launch, and scale native advertising campaigns across Taboola, Outbrain, and Google Demand Gen with a focus on lead generation
Own campaigns end-to-end, from strategy and setup to optimization and scaling
Develop and test native creative (headlines, images, angles) in collaboration with Creative teams
Partner on or directly build landing pages and run CRO experiments to improve conversion rates and lead quality
Monitor daily performance, identify inefficiencies, and optimize bids, targeting, placements, and budgets
Analyze performance by creative, placement, audience, and funnel stage, applying insights to improve CPA and scale volume
Build and activate audiences, including retargeting, engagement-based segments, and expansion strategies
Maintain clean tracking and measurement (pixels, UTMs, conversion events)
Report on performance, testing results, and insights, translating data into clear recommendations
Develop repeatable frameworks for creative testing, optimization, and campaign scaling
Requirements:
3–6 years of hands-on experience managing native advertising platforms (Taboola and/or Outbrain required)
Proven experience running direct response or lead generation campaigns, not just awareness
Demonstrated ability to build campaigns from scratch, including structure, targeting, and optimization strategy
Experience with landing page optimization and CRO, including A/B testing and funnel analysis
Strong creative testing mindset with experience iterating native ads to manage fatigue and improve performance
Analytical skills with the ability to interpret data and make optimization decisions confidently
Experience building and activating retargeting and audience segments
Highly organized, detail-oriented, and comfortable managing multiple campaigns simultaneously
Builder mentality with a test-and-learn approach in fast-paced environments
Nice to have:
Experience with Google Demand Gen, Discovery, or YouTube performance campaigns
Background in financial services, debt relief, insurance, legal, or other high-intent lead gen verticals
Familiarity with CRM feedback loops and lead quality analysis
Experience working closely with CRO, Analytics, or Data teams
Bachelor’s degree in marketing, advertising, or a related field
What we offer:
Medical, Dental, and Vision Insurance (starting after 60 days)
Paid Time Off
401(k) retirement plan with company match
Professional Development Program to support your growth