Nations Manager

• Develop and deliver integrated marketing plans tailored to the specific needs and opportunities of Scotland, Wales, and Northern Ireland
• Collaborate with sales, product, and insights teams to identify regional challenges, build value propositions, and create solutions that drive growth within each devolved nation
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key audiences and maximise impact
• Act as a subject-matter expert for devolved nations, sharing best practice and building knowledge hubs across the wider marketing ecosystem
• Design and deliver thought leadership content, case studies, and use cases that showcase the strengths and opportunities within each nation
• Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets in devolved nations
• Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective for each region
• Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement in region-focused campaigns
• Oversee the activation of new product launches, offers, and incentives within devolved nations, ensuring successful go-to-market execution
• Contribute to the development of the wider marketing strategy, supporting senior managers and collaborating with peers across the marketing function

• Deep understanding of marketing strategy and campaign planning, with the ability to tailor approaches for different regions
• Strong commercial acumen, aligning marketing activity to business objectives and measuring impact on growth and revenue
• Advanced stakeholder management and collaboration skills, working effectively across teams and with external partners
• Strategic thinking and leadership, driving integrated marketing programmes in complex and fast-changing environments
• Analytical and problem-solving skills, using data and insights to inform decisions and continuously improve campaigns
• Excellent communication and influencing skills, able to present compelling value propositions and build relationships with senior stakeholders
• Demonstrated experience in developing and executing product marketing strategies within a B2B or technology environment
• Proven track record of managing go-to-market plans and coordinating product launches across multiple channels
• Experience working closely with sales, commercial, and campaign teams to align product messaging and drive adoption
• Background in analysing market trends, competitor activity, and customer insights to inform product positioning and strategy
• Familiarity with managing marketing budgets and resource allocation for product campaigns
• Previous involvement in creating marketing assets and content tailored to support product propositions and sales enablement

Competitive with great benefits